Slalom, a global leader in business and technology consulting, has launched its innovative “Zero Legacy” campaign, employing a unique blend of humor and empathy to address the pervasive challenge of legacy systems within modern enterprises. This bold initiative spotlights the critical importance of tech modernization solutions, aiming to humanize the often-complex world of enterprise technology transformation.
At the heart of the campaign is the widely aired commercial titled ‘BOBS,’ short for “Big Old Backend System.” This comical yet poignant spot depicts a farewell celebration for BOBS, an aging but trusted technology infrastructure, as colleagues honor its past contributions while recognizing the urgent need to transition to more agile and efficient AI solutions. The narrative skillfully illustrates the emotional attachment organizations often have to outdated systems, making the transition relatable.
The campaign directly confronts the significant hurdle faced by numerous organizations still heavily reliant on dated backend systems. According to Gartner, a staggering 70% of enterprise workloads continue to reside on legacy systems, consuming up to 80% of IT budgets and severely inhibiting innovation. This reliance not only stifles growth but also introduces unnecessary complexity and risk.
For businesses grappling with critical workloads on-premises or antiquated infrastructure, Slalom’s specialized tech modernization solutions offer a clear and strategic pathway forward. Their approach emphasizes AI-assisted modernization strategies designed to preserve uptime and unique business logic, simultaneously eliminating the substantial costs, intricate complexities, and inherent risks associated with maintaining outdated frameworks.
Sangeeta Prasad, Slalom’s Chief Marketing Officer, underscored the significance of this campaign, stating, “BOBS isn’t just a character; it’s a symbol of the comfort zone many companies need help moving beyond.” She highlighted that the campaign reflects Slalom’s distinctly human-centric approach to innovation, using humor and nostalgia to differentiate their service and guide customers through evolution rather than mere transformation.
Amy Loftus, Slalom’s Chief Customer Officer, further elaborated on the company’s commitment to empowering clients. “With Slalom’s legacy modernization solutions, we’re helping customers move from outdated infrastructure to cloud-native platforms through AI-powered tooling and phased, low-risk approaches,” Loftus explained, emphasizing the capability to preserve effective elements while enabling substantial growth and fostering digital transformation.
Developed in collaboration with a creative partner, the commercial brilliantly reimagines the typically dry subject of legacy systems and tech modernization. By injecting humor and genuine emotion, it marks a significant departure from the often-rigid style characteristic of traditional consulting firms. This strategy is designed to deeply resonate with business and IT leaders, humanizing the challenges and benefits of achieving “Zero Legacy.”
Slalom positions itself as a fiercely human business and technology consulting firm, committed to delivering tangible outcomes. Their agile teams across 53 offices globally collaborate closely with clients, fostering powerful customer experiences, pioneering innovative operational methodologies, and introducing new products and services. This comprehensive approach underscores their dedication to guiding organizations towards a future unburdened by legacy constraints.
Leave a Reply