Indiana Fever guard Sophie Cunningham continues to solidify her burgeoning off-court presence, recently inking a significant podcast deal that underscores her rapidly expanding public profile.
This strategic move highlights a growing trend among professional athletes to diversify their influence beyond the competitive arena, leveraging their personal brands for wider reach.
Cunningham, a prominent figure in the WNBA, is set to co-host “Show Me Something” alongside Bravo’s West Wilson, whom she shares a high school history with from Missouri. This highly anticipated podcast is slated for a weekly release, promising to delve into a diverse range of topics, including lifestyle, entertainment, and sports, featuring various guest appearances.
The agreement was forged with The Volume, Colin Cowherd’s respected digital media property, a testament to Cunningham’s escalating marketability. This collaboration signals The Volume’s commitment to broadening its portfolio, specifically embracing content that champions women’s sports, explores pop culture trends, and celebrates authentic personal connections.
A significant catalyst for Cunningham’s heightened visibility stemmed from her on-court interactions as a defender of teammate Caitlin Clark, an event that propelled her into a national spotlight and significantly boosted her public recognition.
Capitalizing on this newfound prominence, the Indiana Fever athlete has secured multiple lucrative endorsement deals, including partnerships with home-security giant Ring, fast-food chain Arby’s, and sportswear titan Adidas. Her robust social media footprint, boasting over one million followers across both TikTok and Instagram, further amplifies her reach and appeal.
Currently in her inaugural season with the Indiana Fever after a six-year tenure with the Phoenix Mercury, Cunningham has played in 21 games, starting four, and is averaging 7.5 points and 3.9 rebounds per game. Her statistical contributions on the court complement her impressive off-court ventures, painting a comprehensive picture of a modern athlete embracing multifaceted career opportunities. The podcast deal, in particular, showcases her entrepreneurial spirit and ability to connect with diverse audiences, moving beyond traditional sports narratives into the broader entertainment landscape.
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