BeatBox, a trailblazer in the ready-to-drink (RTD) beverage market, has unveiled its latest innovation, Mystic Grape, poised to redefine flavor expectations nationwide. This highly anticipated addition expands the brand’s acclaimed portfolio, promising a cosmic journey for taste buds and solidifying BeatBox’s position as a leader in alcoholic drinks.
Consumers across the nation can experience Mystic Grape starting August 1st, as it hits shelves in various retail locations. The new flavor also made an electrifying debut at Lollapalooza 2025, providing festival-goers an exclusive first taste of this bold new offering designed for celebratory moments.
The introduction of Mystic Grape comes as a direct response to overwhelming fan demand, consistently ranking as one of the most requested flavors in BeatBox’s history. This community-driven approach underscores the brand’s commitment to co-creating memorable experiences that resonate deeply with its dedicated fanbase.
Industry data supports the strategic timing of this launch, with grape-flavored beverages experiencing a significant resurgence across the entire beverage sector. Reports from IRI indicate double-digit year-over-year growth in both flavored malt beverages and the broader RTD category, signaling robust consumer demand for familiar yet vibrant fruit profiles.
Mystic Grape marks BeatBox’s sixteenth unique flavor, showcasing its relentless pursuit of beverage innovation and market growth. With robust distribution now spanning over 130,000 retail locations nationwide, from convenience stores to major grocery chains, BeatBox is more accessible and desirable than ever for enthusiasts of alcoholic drinks.
This new release follows other successful ventures, including a high-profile collaboration earlier this year with basketball legend Shaquille O’Neal, which resulted in the highly popular Shaq’s Blueberry Lemonade. Such partnerships highlight BeatBox’s dynamic approach to flavor innovation and brand expansion within the competitive beverage industry.
Beyond new flavors, BeatBox continues to evolve its product formats, recently introducing portable 4-packs and reintroducing the larger 3L BigBox, designed for sharing. This demonstrates the brand’s dedication to incorporating consumer feedback and investing in the ongoing evolution of its diverse portfolio.
Delivering a harmonious blend of sweet and tart, Mystic Grape invites drinkers on a nostalgic yet future-focused flavor journey, featuring an 11.1% ABV and convenient resealable packaging. BeatBox, founded in 2012 and nationally recognized after an appearance on Shark Tank, consistently disrupts the alcohol industry, solidified its status as the #1 RTD alcohol brand in convenience stores for 2024 through a blend of innovation, philanthropy, and a passion for live music.
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