A surprising mix-up has led to a significant recall affecting an unspecified number of popular energy drink cans, which were inadvertently filled with vodka seltzer before reaching consumers. This unusual incident prompted an immediate recall notice published on the Food and Drug Administration’s official website, highlighting serious product safety concerns.
The root of this widespread recall traces back to an error involving a shared packaging supplier. High Noon, a prominent vodka seltzer brand, discovered that empty Celsius cans, originally intended for energy drink production, were mistakenly delivered to their facilities. This critical packaging misdirection resulted in an unforeseen cross-contamination of products.
Specifically, the recall targets two distinct production lots of High Noon Beach Variety 12-packs, each containing 12 fluid ounces. Within these packs, consumers might find cans mislabeled as “CELSIUS Astro Vibe Energy Drink, Sparkling Blue Razz Edition.” A key identifier for these mislabeled cans is their silver lid, contrasting sharply with Celsius’s characteristic black top.
The affected product lots were initially shipped by High Noon between July 21st and July 23rd, 2025, to distributors located in several key states, including Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin. Subsequently, these distributors forwarded the products to various retailers across Florida, New York, Ohio, South Carolina, Virginia, and Wisconsin, broadening the scope of potential consumer exposure.
This particular mix-up quickly garnered considerable public attention, largely due to Celsius’s widespread popularity among diverse demographics. The energy drink is a staple for fitness instructors, demanding tech executives, late-night investment bankers, and even influential political figures, as noted by sources like The Washington Post, underscoring its broad market presence and consumer loyalty.
In response to the serious health implications of consuming alcohol unknowingly, the FDA has issued an urgent advisory. Consumers are strongly urged to avoid drinking from any potentially affected cans and to promptly discard their contents. Furthermore, the agency advises checking the bottom codes on all Celsius cans, even those not acquired within a High Noon variety pack, to verify they do not carry the impacted batch identifiers. CVS customers who purchased the implicated High Noon variety packs are advised to return them to any store location for a full refund or exchange.
The financial ramifications for Celsius Holdings were evident almost immediately following the recall announcement. Shares of the company experienced a notable decline, dropping by 1.9% to $46.54 on Wednesday. This downward trend continued into after-hours trading, with an additional 1.01% decrease observed at the time of publication, reflecting investor concern over the unexpected product safety incident and its potential impact on the brand’s market standing. Despite the immediate dip, broader market data indicate Celsius Holdings stock maintains strong Momentum and Growth metrics, positioning it robustly within the health and beverage sectors.
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