The rapidly evolving landscape of commercial real estate is experiencing a significant transformation, driven by innovative applications of artificial intelligence. In Fort Worth, a pioneering new venture, Pecos Automations, is at the forefront of this shift, offering advanced AI-driven automation solutions designed to revolutionize brokerage operations and enhance efficiency for real estate professionals.
Spearheading this initiative is Jordan Johnson, a fifth-generation Fort Worth native and a seasoned commercial real estate broker with over three decades of experience. Known for his keen interest in technology and entrepreneurship, Johnson has a storied history of founding tech-focused companies, including an early online MLS database and a firm specializing in high-end marketing collateral for major real estate brands.
Johnson’s extensive background naturally led him to explore the burgeoning field of AI, particularly its potential to streamline and optimize real estate processes. This deep dive culminated in the creation of Pecos Automations, a Fort Worth-based PropTech innovation aiming to empower brokers by automating tedious, repetitive tasks, thereby allowing them to focus on high-value activities like deal-making and client relationships.
Pecos Automations develops smart systems that tackle critical aspects of the commercial real estate business, including lead generation, client communication, and automated follow-up workflows. The platform integrates AI in real estate to provide tools such as customer relationship management, property marketing, and instant text responses, effectively enhancing business efficiency for agencies of all sizes.
A key advantage of Pecos Automations, as highlighted by Johnson, is its ability to level the playing field for smaller real estate agencies. AI automation allows one- and two-person shops to access sophisticated services previously only available to larger enterprises, ensuring they can compete effectively and prevent crucial tasks from falling through the cracks, ultimately offering comparable services at a minimal cost.
Johnson himself demonstrates the practical power of this entrepreneurial tech. During a recent property tour with clients, he utilized AI tools to record conversations. Post-tour, these AI tools generated a detailed report with bullet points on visited sites, client needs, and next steps, showcasing how Fort Worth business professionals can use technology to reinforce discussions and provide immediate, comprehensive follow-ups.
Inspired by the wide-open spaces of West Texas, the Pecos brand symbolizes the freedom that automation provides for creativity and human connection. While initially focused on real estate brokerage, Johnson envisions broader applications for the platform across various industries like construction and healthcare. This vision aligns with the surging global property technology market, projected to reach $88.4 billion by 2032, underscoring the growing importance of AI in real estate.
