Nestled in the heart of Meredith, New Hampshire, a new retail venture called Lake Life 603 has emerged, born from a profound passion for the region’s iconic lakes. Founders Janell and Andy Hebert have masterfully channeled their deep appreciation for the aquatic lifestyle into a thriving business that caters specifically to enthusiasts of the Granite State’s abundant freshwater treasures.
The Heberts’ Main Street shop offers an extensive array of custom-designed gear, each piece a tribute to the unique charm of individual New Hampshire lakes. While Lake Winnipesaukee, being the largest and most prominent, is a primary focus, Lake Life 603 also ensures representation for neighboring bodies of water such as Waukewan, Squam, and Winnisquam, ensuring every lake lover finds something to celebrate their favorite spot. Their commitment extends to crafting personalized items, allowing customers to commemorate their specific coves or areas with bespoke designs.
Among the store’s most sought-after items is the distinctive “No Salt Winnipesaukee” shirt, a playful nod to the lake’s freshwater purity. This popular design encapsulates the local humor and pride, emphasizing that the only salt encountered in the region is found in a margarita glass. Such clever, regionally specific merchandise resonates deeply with both locals and tourists who cherish the unique characteristics of New Hampshire’s lakes.
Beyond their traditional brick-and-mortar presence, the Heberts have introduced an ingenious and highly successful mobile retail concept: a floating boutique on Lake Winnipesaukee. Andy Hebert expertly navigates the lake on outfitted Jet Skis, transforming them into a unique waterside shop. This innovative approach allows them to reach customers directly on the sandbars, offering unparalleled convenience and an unforgettable shopping experience to those enjoying a day on the water.
The floating shop has quickly become a local sensation, drawing enthusiastic responses from patrons like Rose Hansford, who remarked on the novelty and enjoyment of shopping directly from a sandbar. This direct-to-consumer model not only enhances sales but also fosters a vibrant community spirit among lake-goers, making the act of purchasing merchandise an integral part of their recreational day. The enterprise aims to expand its reach, with plans to visit Lake Winnisquam, further connecting with the broader lake community.
In addition to their custom lake gear, Lake Life 603 also features other popular apparel, including “Lake Bum” T-shirts and “Lake Hair Don’t Care” hats, which capture the laid-back, carefree spirit of lake living. On inclement days, the Meredith store’s “hat bar” provides a creative outlet for visitors. This interactive station allows children and adults alike to custom-design their own hats, selecting patches and even adding jewelry, turning a simple accessory into a personalized keepsake, as noted by local moms Christina Kennedy and Lindsey Turcotte.
For the Heberts, Lake Life 603 is more than just a business; it’s an embodiment of their philosophy that combines “serenity with a little fun tossed in.” Andy Hebert articulates that the venture is a powerful fusion of their deep love for the lakes and the developing Lake Life 603 brand, culminating in an amazing experience centered around community and shared passion for the water. This ethos underpins every aspect of their operation, from product design to customer interaction, fostering a true sense of belonging among lake enthusiasts.
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