Lexus, the esteemed luxury automaker, has recently ventured into surprising territory by securing two unprecedented Guinness World Records, defying conventional expectations of their brand’s focus beyond high-performance vehicles.
These extraordinary World Records were achieved during a single, audacious event held at Duxford Airfield in the United Kingdom, marking groundbreaking milestones for both the longest and the fastest tennis rally ever conducted atop two moving cars.
Professional tennis players Laura Robson and Jamie Murray were daringly strapped onto custom-fabricated aluminum platforms affixed to the roofs of two high-speed Lexus vehicles, showcasing remarkable athletic prowess and unwavering balance during the unique challenge.
This audacious stunt was meticulously documented as a pivotal component of Lexus‘s “Served At Speed” Automotive Marketing campaign, brilliantly illustrating the brand’s innovative approach to promotion and its signature “Experience Amazing” slogan.
During the rally, the athletes successfully exchanged an impressive 101 consecutive shots, meticulously counting each lob and volley as they navigated speeds reaching up to 46 kilometers per hour (29 miles per hour), thereby maintaining the rally flawlessly without the ball touching the tarmac, a true Guinness World Record accomplishment.
Lexus’s profound engagement with the world of tennis extends beyond this thrilling stunt, encompassing strategic partnerships with renowned athletes such as Annika Sörenstam and Hideki Matsuyama, further reinforcing the natural synergy between the luxury automotive brand and the elite image of the sport.
While initially unexpected, Lexus’s established court-side reputation and unwavering commitment to pushing boundaries make these Moving Cars Tennis records a remarkably fitting extension of their brand identity, seamlessly blending luxury with thrilling, unconventional experiences.
The “Served At Speed” initiative itself was a testament to collaborative innovation, being a joint effort between Lexus, Sky Sports Tennis, and the Lawn Tennis Association, underscoring a strategic alignment that perfectly encapsulates the brand’s adventurous spirit and pursuit of excellence.
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