Bengaluru-based AI startup Metaforms has successfully secured $9 million in Series A funding, a significant investment led by Peak XV Partners, aimed at fundamentally transforming the landscape of market research through advanced AI automation. This crucial capital injection, also supported by Nexus Venture Partners and Together Fund, underscores investor confidence in the company’s vision to revolutionize an industry historically reliant on arduous manual processes, marking a pivotal moment for startup growth in the tech sector.
The substantial Series A funding is earmarked for strategic expansion and intensified research and development efforts, particularly within Metaforms’ India operations. Plans include tripling the size of its engineering and AI research teams, signifying a deep commitment to enhancing its technological capabilities. Furthermore, this investment will enable the company to explore and develop new frontiers in market research innovation, expanding into critical use cases such as sophisticated automated report generation and advanced voice research methodologies.
Industry leaders are already recognizing Metaforms’ profound impact; Shailendra Singh, managing director at Peak XV Partners, highlighted the startup’s rapid ascent by empowering some of the world’s largest research agencies. Through its sophisticated suite of AI agents, Metaforms is adeptly automating complex workflows like survey automation and data processing, thereby addressing long-standing inefficiencies and setting new benchmarks for operational speed and accuracy.
Founded in 2022 by Akshat Tyagi and Arjun S, Metaforms is directly confronting a critical bottleneck within the vast $130 billion global market research industry. Traditional methods often fail to meet the demand for swift, high-volume insights required by major clients such as Unilever, Procter & Gamble, and Tata, leaving research agencies grappling with time-consuming manual operations. Metaforms’ innovative approach offers a much-needed solution, streamlining these processes with cutting-edge technology advancements.
Echoing this sentiment, Manav Garg, co-founder and managing partner at Together Fund, emphasized Metaforms’ transformative role beyond mere task automation. He asserted that the company is “rebuilding research infrastructure for the modern era,” indicating a paradigm shift in how market insights are collected, analyzed, and disseminated, fueled by intelligent business innovation and scalable AI solutions.
Since its commercial launch just six months prior, Metaforms has demonstrated remarkable traction, successfully onboarding four of the top twenty global research agencies, including Strat7, and serving a growing roster of Fortune 500 companies. The platform currently processes over 1,000 surveys monthly, and a testament to its effectiveness and client satisfaction is its impressive 100 percent customer expansion rate, where every initial client has subsequently adopted more of its powerful capabilities.
Looking ahead, Metaforms is poised for further expansion, aiming to broaden its comprehensive suite of AI agents to encompass an even wider array of functionalities. Future developments include enhanced voice-enabled research, more sophisticated automated report generation, and expanded language capabilities, all contributing to the overarching goal of processing more than 100,000 surveys annually, solidifying its position at the forefront of market research automation.
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