A recent comprehensive survey from the Latino outreach firm Equis has unveiled significant shifts in voter sentiment, indicating a notable decline in former President Donald Trump’s support among a critical voting demographic. This new data presents alarming numbers for the Republican Party’s strategic approach, though its implications for Democrats are not straightforward.
Historically, Latino voters, one of the most ethnically diverse groups in the United States, have predominantly leaned Democratic. However, a growing faction has gravitated towards Republican candidates in recent years, with Trump’s strong performance among a large minority proving instrumental in his previous electoral successes. The current poll highlights a potential reversal of this trend.
The survey’s findings reveal that Latino communities are grappling with substantial everyday economic hardships. Concerns range from rising grocery costs to healthcare affordability, driving voters to seek solutions where they feel the most financial pressure. This economic squeeze directly correlates with a diminishing faith in Trump’s perceived business acumen and his capacity to manage the national economy effectively.
Furthermore, the data indicates a strong preference among these voters for progressive economic policies. A significant majority favor increasing taxes on billionaires and large corporations as a means to offset government spending, rather than implementing cuts to crucial social programs. This stance stands in stark contrast to the core economic philosophies championed by the Trump administration.
Granular analysis of the survey results shows a drop in Trump’s approval among Latino voters, falling from 38% in May to 35% currently, with disapproval rising to 63%. Moreover, a lesser proportion of Latino Trump voters are committed to supporting Republicans in the 2026 midterms compared to Latino Harris voters’ dedication to Democrats, pointing to considerable uncertainty and potential partisan shifts.
Despite a segment of Latino voters who supported both Biden in 2020 and Trump last year still showing around 50 percent approval for Trump, Democrats hold double-digit leads on critical issues like inflation and the economy. A plurality of respondents no longer view Trump as a competent businessman, with a notable portion expressing a change of heart after previously holding that belief.
While these insights might seem favorable for Democrats, the survey memo cautions against overstating their immediate electoral gains. A significant number of Latino voters, particularly those who have become disenchanted with Trump, do not necessarily intend to return to the Democratic Party. Many express a sentiment that neither major party truly represents their interests.
This growing disillusionment signifies a broader trend: Latino voters are not simply shifting ideologically. Instead, as political analysts suggest, they are exhibiting an increasing populist anti-party sentiment. This complex dynamic underscores a deepening mistrust in both established political factions, leading to an unpredictable and evolving electoral landscape for future elections.
