OPI, a leading name in the nail care industry, is set to revolutionize personal beauty routines with the highly anticipated launch of GELement, its inaugural gel system specifically designed for DIY manicure enthusiasts. This innovative line promises to empower consumers to achieve salon-quality gel nails from the comfort and convenience of their own homes, transforming the at-home beauty experience with professional-grade results and ease of use.
The GELement line boasts meticulously crafted, vegan formulas engineered for superior performance and user safety. It includes an essential Base Coat, providing crucial protection for natural nails, preventing staining, and ensuring robust adhesion for long-lasting wear. Complementing this is a No-Wipe Top Coat, which delivers a brilliant high-shine, scratch-resistant finish. The collection further features thirty richly saturated gel shades, expertly curated by OPI’s renowned color specialists, offering a diverse palette to suit every preference and occasion.
Expanding on its commitment to beauty innovation, OPI has ensured that the GELement shades are not only long-lasting and durable, promising weeks of wear, but also span a comprehensive rainbow of hues. This includes versatile neutrals, vibrant brights, classic crèmes, captivating shimmers, and deep, dark tones. A noteworthy aspect is the inclusion of ten ‘sister shades’ to iconic OPI hues, such as Clawberry Margarita and BubbleYUM, offering fresh, bold interpretations of beloved bestsellers. Furthermore, the compact 9mL bottles are ideal for personal use, and the unique cuticle-hugging Rush Brush™ simplifies application by fanning out to deposit a thin, optimal layer of color for precise curing.
Central to the GELement system is a high-quality, consumer-friendly LED curing lamp, meticulously designed for effortless at-home use. This acetone-resistant device offers a rapid 60-second curing time, facilitating a 4-finger cure with a separate dedicated spot for the thumb, ensuring comprehensive and efficient nail drying. Its portability is enhanced by a convenient USB charger, allowing users unparalleled flexibility to cure their nails virtually anywhere, anytime, truly enhancing the at-home gel polish experience.
Expressing excitement about the groundbreaking launch, OPI Co-Founder and Brand Ambassador affirmed, “OPI is so excited to announce the launch of GELement, our first at-home gel system.” She further elaborated on the brand’s meticulous attention to detail, stating, “From product consistency to a special cuticle-hugging brush, every aspect of this line has been designed for consumers’ ease of use. As the world’s number one professional nail care brand, DIYers can expect the high-quality, consistent results for which OPI is well known.”
To ensure users can master the DIY nails process with confidence, OPI is also introducing GELiversity™, an educational initiative available on YouTube. This platform will host self-taught, OPI-appointed nail gurus who will provide expert tips and tricks for achieving flawless gel manicures at home, helping consumers circumvent common application mistakes. Additionally, OPI professionals will offer supplementary support and guidance, empowering users with the knowledge to properly prep, apply, and remove their gel manicures, ensuring a seamless and professional finish.
Beginning on an unannounced date, OPI GELement will be readily accessible for purchase via Ulta.com, making this revolutionary system widely available to beauty enthusiasts. The comprehensive product line-up includes a Gel Essentials Kit, which features a Base Coat, No-Wipe Top Coat, prep pads, cuticle sticks, and files. Also available is a Gel Removals Essentials Kit for safe and effective removal, along with individual GELement shades and the standalone gel lamp, offering flexible purchasing options to cater to various consumer needs.
Beyond product innovation, OPI, as the #1 salon brand worldwide, remains steadfast in its commitment to providing unparalleled color and the highest quality products and techniques to professionals and at-home users alike. All of OPI’s celebrated lacquer and gel formulas are vegan, and the brand is renowned for its iconic shade names, extensive color range, and empowering ethos. OPI is also a proud partner of The Trevor Project, actively contributing to suicide prevention and crisis intervention for LGBTQIA+ youth, underscoring its dedication to fostering self-expression and making the world a more colorful place.
OPI is a distinguished brand within the Wella Company, one of the world’s leading beauty corporations. With a global presence spanning over 100 countries and a team of 6,000 employees, Wella Company, encompassing iconic brands like Wella Professionals and Clairol, empowers individuals worldwide to express their authentic selves through innovative beauty solutions. OPI’s global availability in more than 100 countries further solidifies its position as a leader in the cosmetics industry, continuing its legacy of excellence and accessibility for all beauty enthusiasts.
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