Planet Smoothie is set to commemorate its landmark 30th anniversary throughout August 2025, rolling out a dynamic month-long birthday celebration packed with exclusive offers for its loyal Planet VIP members, alongside the much-anticipated return of several nostalgic fan favorites and other delightful surprises.
To express gratitude to its most devoted patrons, Planet Smoothie is launching a “Visit More, Earn More” initiative, providing registered Planet VIP members with bonus points for their visits throughout the entire month of August. This program aims to reward consistent engagement and customer loyalty, encouraging more frequent visits.
Adding to the excitement, every Monday in August will be a “superfruit” kick-off for Planet VIP members. On these specific days, members will be eligible to receive double points on any bowl purchase, promoting a healthier lifestyle option while maximizing their reward earnings.
A layer of intrigue will also be introduced with the distribution of mystery offers. These exclusive, unannounced promotions will be directly loaded into the accounts of registered Planet VIP members, redeemable either in-store or conveniently online through August 15th, adding an element of surprise to their shopping experience.
For those longing for the past, Planet Smoothie is bringing back four beloved retro fan-favorite smoothies: the Frozen Goat, Crazy Bee, Screamsicle, and the Mediterranean Monster. These classic concoctions will be exclusively available for order via Planetsmoothie.com or through the dedicated Planet Smoothie app, rekindling cherished memories for long-time enthusiasts.
“We’re incredibly proud to celebrate 30 years of blending delicious, refreshing smoothies for our most loyal fans, and we’re excited to celebrate all month long,” stated the senior director of marketing at Kahala Brands, Planet Smoothie’s parent company. “This August we’re honoring Planet VIP members with extra bonus points, mystery offers, sweet surprises, and bringing back nostalgic favorites for a limited time to commemorate three decades of being a leading smoothie brand.”
Beyond in-store and app promotions, Planet Smoothie is also fostering community engagement through social media. Fans are encouraged to share their smoothie experiences on Instagram, where the brand will also be hosting a gift card giveaway for followers from August 1st to 31st, with full entry details provided in their Instagram posts.
Planet Smoothie, a brand renowned for its efforts to redefine the smoothie category, stands among the nation’s premier smoothie and bowl concepts. It caters to a dedicated demographic of active, health-conscious consumers seeking quick, portable, and nutritious snack or meal replacement options. The menu thoughtfully categorizes items into lifestyle goals, offering lower-calorie, lower-sugar, and higher-protein choices in categories such as protein, energy, and superfoods.
With approximately 150 locations spanning over 25 states, Planet Smoothie continues its expansive reach. In 2015, the brand became part of Kahala Brands, a rapidly expanding franchising giant headquartered in Scottsdale, Arizona, which boasts a diverse portfolio of nearly 30 fast-casual and quick-service restaurant brands with approximately 3,000 locations across 35 countries.
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