As the new football season rapidly approaches, Sky Sports is dramatically expanding its coverage of the Premier League and EFL, presenting an enticing new introductory offer for fans eager to catch every moment of the action.
This season marks a significant increase in live Premier League fixtures, with Sky set to broadcast a minimum of 215 matches, a substantial jump from the previous 128. The 2025/26 campaign is set to kick off on Friday, August 15, headlined by defending champions Liverpool hosting Bournemouth at Anfield.
The opening weekend promises a spectacle of football, featuring high-profile clashes such as Wolves against Manchester City, Chelsea facing Crystal Palace, and a highly anticipated showdown between Manchester United and Arsenal. Each of these pivotal games will be exclusively available on Sky Sports, underscoring the broadcaster’s commitment to comprehensive football broadcasting.
To access this unparalleled volume of live football, including over 1,000 live games spanning the EFL, SPFL, WSL, and Bundesliga, enthusiasts can secure a Sky Sports subscription for an introductory rate of £20 per month. This cost-effective plan translates to approximately 66p per day over a 30-day period.
The package provides access to nine dedicated Sky Sports channels, including Main Event, Premier League, Football, F1, Golf, and Tennis. Importantly, it also encompasses the recently launched Sky Sports+ channel at no additional cost, which itself offers live streams of more than 1,000 live EFL games, every Carabao Cup fixture, and every match from the men’s Rugby Super League.
A notable aspect for new subscribers is the requirement to bundle Sky Sports with a TV and Netflix plan. These combined plans were revamped last year, now starting from £35. This comprehensive bundle not only provides over 100 regular TV channels, such as Sky Atlantic, but also includes complimentary Netflix and Discovery+ subscriptions. For those seeking even more football, TNT Sports can be added to the package for an extra £20, a more competitive price than direct subscriptions.
Sky’s strategic offering comes amid a competitive market, with Virgin Media launching its own set of compelling deals. Virgin’s rival offers include significant discounts across its Sky Sports packages, with options like the Bigger Combo bundle + Sports providing over 200 TV channels, including eight Sky Sports channels, alongside 516Mbps fibre broadband, all at a reduced price until September.
However, a common consideration for both Sky and Virgin customers is the likelihood of at least two bill increases over a 24-month contract, as both providers typically implement annual price adjustments every April. While Sky introduced a 6.2% increase this year and is yet to confirm next year’s change, Virgin has already outlined future price adjustments for its Bigger Combo bundle + Sports in 2026 and 2027.
A key differentiator for Sky lies in its policy allowing customers the option to cancel their contract after a price increase is announced, a flexibility not typically offered by Virgin Media. This provides a level of consumer protection and choice in an evolving sports streaming landscape.
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