The Badger State is making a bold move to enter the highly competitive arena of film and television production, with Wisconsin officially joining the ranks of states offering substantial financial incentives to lure Hollywood. This strategic pivot signals a new chapter for the state, aiming to transform its economic landscape by tapping into the lucrative entertainment industry. The decision reflects a growing trend among states vying for a piece of the production pie through attractive tax credit programs.
At the heart of Wisconsin’s new initiative is a robust 30 percent transferable tax credit for eligible movies and TV shows. Governed by a newly established state film office, the program sets an annual cap of $5 million for these production incentives, available until at least 2027. This significant commitment underscores Wisconsin’s ambition to become a notable destination for creative endeavors and bring a fresh wave of economic activity.
Historically, Wisconsin stood among a minority of states that provided no subsidies to the entertainment sector. This new program marks a decisive shift, gaining bipartisan momentum with key figures like Republican Senator Julian Bradley championing the cause. The consensus across political divides highlights the broad recognition of production tax credits as powerful tools for fostering local economic growth and attracting significant investment.
Wisconsin’s entry intensifies an ongoing, nationwide competition among states eager to host film and TV projects. This race for production incentives has seen various states, including Texas, significantly expand their own programs. Texas, for instance, recently greenlit funding through 2035, promising up to $1.5 billion in incentives over the next decade, demonstrating the scale of investment seen across the country.
Local industry voices are already expressing optimism about Wisconsin’s newfound commitment. Nathan Deming, an Eau Claire-based director, enthusiastically noted that with the introduction of production incentives and a dedicated state film office, Wisconsin will immediately become a compelling option for production companies, crews, and storytellers. He emphasized the state’s diverse beauty, varied settings, and burgeoning industry talent as key attractions.
Under the specifics of Wisconsin’s program, productions can recoup 30 percent of their in-state expenditures, covering a wide array of costs such as set construction, post-production services, and essential logistics like food and lodging, subject to a $1 million cap. The program’s language for production expenditures also appears to encompass certain above-the-line costs, including writing and casting, broadening its appeal to major projects.
To qualify for these incentives, films and TV shows must have a minimum runtime of 30 minutes and a budget of at least $100,000. For productions under 30 minutes, the budget threshold is lowered to $50,000. It is important to note, however, that certain formats like talk shows and awards ceremonies are not eligible under the current guidelines, ensuring the focus remains on narrative and documentary content.
While the current $5 million annual cap positions Wisconsin to attract specific types of productions, such as Hallmark or Christmas-themed movies, experts like Deming foresee a need for future expansion. To truly compete with established film hubs that boast eight or nine-figure caps on their tax credit programs, Wisconsin will likely need to increase its investment, signaling a long-term vision for its role in the entertainment landscape.
This strategic investment in film and television infrastructure is poised to generate significant ripple effects across Wisconsin’s economy. Beyond direct production spending, the influx of crews and creative professionals stimulates local businesses, from hospitality to retail, fostering job creation and enhancing the state’s cultural profile. Wisconsin’s dive into film tax credits marks a calculated move to secure a vibrant economic future.
