Wrangler, an iconic brand synonymous with rugged durability, has unveiled its pioneering All-Terrain Gear (ATG) collection, meticulously crafted to withstand the rigors of any environment. This innovative line seamlessly merges practical functionality with contemporary style, embodying a commitment to unparalleled quality and enduring design. The collection positions itself as essential wear for individuals who demand versatility and resilience from their wardrobe, whether navigating urban landscapes or exploring the great outdoors.
A significant highlight of this launch is the strategic collaboration with acclaimed country artist Tucker Wetmore, whose authentic connection to the outdoors deeply resonates with the collection’s ethos. Growing up on a farm in Kalama, Washington, Wetmore’s life experiences as an outdoorsman and musician make him an ideal ambassador for the ATG line. His genuine affinity for the brand, cultivated since childhood, lends an authentic voice to the campaign, reinforcing the collection’s practicality and rugged appeal.
Wetmore himself articulated his profound connection to the partnership, describing it as a “full circle moment” in a recent press release from Wrangler. He expressed that wearing Wrangler apparel since his early rodeo days and now representing the brand while pursuing his passion underscores the organic fit of the ATG line within his active lifestyle. This testimonial emphasizes the clothing’s adaptability, asserting its suitability for diverse activities, from performing on stage to engaging in water sports, truly making it the “real deal.”
The 2025 ATG offering boasts an array of pieces designed to deliver both form and function without compromise. Each garment is engineered with the modern adventurer in mind, prioritizing comfort, protection, and longevity. The collection introduces utilitarian jackets built for robust performance and comfortable tees crafted for unhindered adventure, ensuring wearers are well-equipped for whatever their journey entails. These essential outdoor apparel items serve as foundational elements for a versatile wardrobe.
Among the standout pieces is a distinctive flannel shirt that reimagines traditional patterns with a fresh perspective. Unlike conventional designs, this flannel features Wrangler’s unique Checotah print—a geometric motif in a sophisticated Port Royal colorway, accentuated by striking horizontal orange striping and a classic collared neckline. This innovative approach to a timeless staple exemplifies the collection’s blend of heritage and contemporary design, offering durable gear with a stylish twist.
Another exemplary item in the Wrangler ATG collection is the Men’s Salida Shirt in Dusty Olive, an essential piece that seamlessly blends country music fashion with practical utility. Priced at $49.99, the shirt is available in four colorways, with Dusty Olive emerging as a particularly versatile and popular neutral hue. Its construction features a lightweight, slightly stretchy cotton blend, enhanced with a moisture-wicking finish to keep the wearer dry and comfortable even in damp conditions, making it perfect for an outdoor apparel enthusiast.
The Salida Shirt’s versatility is further underscored by its integrated UPF 40+ protection, shielding the wearer from harmful UV rays—a crucial feature for any menswear collection designed for extended periods outdoors. Its neutral palette facilitates effortless styling with various outfits, making it a highly adaptable garment for diverse occasions. Available in sizes ranging from medium to 3X, the Salida Shirt truly embodies the collection’s commitment to accessible and high-performance durable gear for a wide audience, offering both Wrangler ATG quality and practical adventure readiness.
This comprehensive Wrangler collection, championed by Tucker Wetmore, caters to those who value both style and substance in their clothing. It’s more than just apparel; it’s an invitation to embrace the outdoors with confidence, knowing that each piece of outdoor gear is designed to support an active lifestyle. The partnership not only elevates the brand but also provides fans of Tucker Wetmore with an authentic way to connect with his adventurous spirit through fashion.
