The latest installment of the enduring reality television phenomenon, “Big Brother” Season 27, has commenced with an extraordinary surge in its television ratings, demonstrating a robust increase in viewership compared to its predecessor. This “season of mystery” has evidently captivated a significant audience, marking an impressive start for the long-running CBS program.
During its highly anticipated premiere week, encompassing episodes aired on July 10 and July 13, “Big Brother” garnered an average of 4.9 million viewers in live+7 multiplatform viewership. This substantial figure represents an encouraging 11% climb from the viewership recorded during last summer’s premiere week, signaling a strong return for the popular reality series on CBS.
Beyond traditional broadcast, the show’s digital footprint has also expanded significantly, particularly on Paramount+. Streaming viewership for “Big Brother” on the platform has surged by an impressive 9% year-to-year, highlighting the growing trend of multiplatform consumption and the show’s successful adaptation to evolving viewer habits.
Maintaining its momentum, the program’s strong viewership has continued through its initial two weeks on air, which included episodes on July 10, July 13, July 16, July 17, and July 20. During this period, “Big Brother” sustained a season-to-date multiplatform average of 4.8 million viewers, marking a consistent 9% increase from the first two weeks of the previous season.
Further emphasizing its widespread appeal, CBS has reported that “Big Brother” Season 27 has successfully reached an astounding “nearly 26 million unique viewers across broadcast on CBS and streaming on Paramount+.” This demonstrates the show’s formidable reach and its ability to attract a vast and diverse audience across different viewing channels.
On Paramount+ specifically, “Big Brother” has swiftly ascended to become the platform’s number one unscripted program since its July 10 premiere. Furthermore, it proudly stands as the number seven program overall in terms of both reach and total time spent, solidifying its dominant position within the streaming service’s content library.
Veteran host Julie Chen Moonves continues to helm “Big Brother,” which offers its dedicated fanbase 90-minute episodes on Wednesdays at 8 p.m. to 9:30 p.m. ET, alongside hour-long broadcasts on Thursdays and Sundays at 8 p.m. ET. For enthusiasts seeking constant access, “Big Brother” live feeds are readily available for streaming on both Paramount+ and Pluto TV.
This season introduces a compelling narrative, dubbed a “season of mystery,” as 16 new houseguests alongside one “mystery player” embarked on their journey into Hotel Mystère on July 10. The diverse cast includes intriguing personalities such as a professional bull rider, an AI consultant, an aura painter, and even a dungeon master, promising a dynamic social experiment within the reality television format.
Adding to the season’s enigmatic twists, two-time “Big Brother” player and Season 13 winner Rachel Reilly was ultimately unveiled as the anticipated mystery guest. Additionally, a companion series titled “Big Brother: Unlocked,” hosted by previous winners Taylor Hale and Derrick Levasseur, enhances the viewer experience with bi-weekly airings on Fridays at 8 p.m. ET, providing deeper insights into the unfolding drama.
