For Canyon Country resident Victor Torres Jr., the world of vinyl records is far more than a business; it’s a profound journey back to an affectionate past, a sensory experience steeped in the rich aromas of vinyl and cardboard, punctuated by the familiar crackle and pop of a needle on a groove. His establishment, Grayskull Vinyl, stands as a vibrant testament to this enduring passion, serving as a hub for both seasoned collectors and new enthusiasts seeking the authentic charm of analog music in the Santa Clarita Valley.
“This is my childhood,” Torres Jr. often remarks, surrounded by countless records at his Canyon Country store. His upbringing was deeply intertwined with records, fostering a deep music nostalgia that continues to drive his ventures. Beyond the auditory pleasure, he appreciates the visual artistry of the album covers and the intricate details of record production, a perspective enriched by his professional background within the music industry.
Grayskull Vinyl’s origins are rooted in a humble record booth operated by Torres Jr. and his family business at the bustling Santa Clarita Swap Meet for 14 years. What began with just three small boxes steadily grew over the years, accumulating an expansive collection of vinyl records that captivated an ever-growing clientele, laying the foundation for their permanent retail space.
Before venturing into retail, Torres Jr. gained invaluable experience setting up concert stages and working in various capacities within the music industry. Witnessing the laborious process of bands recording directly onto vinyl in a single room instilled a profound appreciation for the analog music art form, a stark contrast to modern digital recording methods. This hands-on background underscores his commitment to preserving the integrity of traditional music production.
The foundation of Torres Jr.’s musical passion was laid by his father, Victor Torres Sr., who meticulously introduced him to the world of records and their significance. From early childhood, music permeated their lives, with Torres Jr. constantly immersing himself in sound. The family’s move to Canyon Country in 1997, prompted by social changes in South Los Angeles, further shaped his life, solidifying his connection to the community and eventually, his thriving record store culture.
Stepping into Grayskull Vinyl immediately reveals Torres Jr.’s genuine love for music. The walls are adorned with an eclectic array of photos, posters, autographed album covers, and vintage audio equipment, many of which are available for sale. This curated environment fosters a unique record store culture, creating a welcoming space where vinyl records are not just commodities but cherished artifacts.
The transition from the successful swap meet booth to a dedicated storefront presented its own challenges, especially after the swap meet’s closure impacted sales. However, with the unwavering support of his recently retired father, who meticulously organizes, tests, and repairs analog music equipment in the back room, Grayskull Vinyl has continued to thrive. Their combined efforts reinforce the strong family business ethos at the heart of the store.
Both Victor Torres Jr. and Sr. share a deep love for their work, finding immense satisfaction in connecting with customers who often visit not just to buy vinyl records but to engage in vibrant discussions about music. Torres Jr. likens the atmosphere to a comic book store, where shared interests foster a unique community, making Grayskull Vinyl a cherished gathering place for music nostalgia and camaraderie, proving that the right customer, not just the right price, makes a record truly special.