El Nido, a breathtaking haven in Palawan, Philippines, is renowned globally for its stunning limestone karsts and pristine beaches. However, the El Nido Municipal Tourism Office (MTO) has recently issued a significant advisory, reminding visitors to observe and respect local customs by avoiding bikinis or swimming trunks when venturing into town and urban areas.
This crucial reminder, publicly shared on August 1, 2025, underscores the deep cultural significance of modesty within Cuyunon society. Local spiritual and community leaders have consistently emphasized the importance of respectful attire in public spaces, particularly within the town proper, to preserve long-standing traditions and cultural values integral to the community’s identity.
The MTO meticulously clarified that this advisory pertains exclusively to El Nido’s town and urban centers. It deliberately does not extend to the idyllic beaches or surrounding islands, where wearing swimwear is naturally anticipated and accepted. Visitors are simply requested to don appropriate cover-ups or regular clothing when navigating the streets of the main settlement, fostering a harmonious coexistence between tourism and heritage.
Since opening its doors to global travelers a few years ago, El Nido has witnessed an unprecedented surge in visitor numbers, especially during its dry season. While this influx has undoubtedly spurred economic growth and benefited local businesses, it has simultaneously presented challenges to maintaining the town’s distinct cultural identity amidst the rapid expansion of its tourism sector.
The announcement regarding appropriate attire in town has elicited varied responses from both tourists and long-time residents. Many express understanding and support, recognizing that respecting local traditions enriches the travel experience, embodying a spirit of responsible tourism. Conversely, some voiced concerns, suggesting that such regulations might add to a perceived growing list of rules, potentially deterring future visitors and contributing to a reported decline in tourist numbers since 2019.
Despite these divergent viewpoints, the local leadership of El Nido remains steadfast in its commitment to upholding the core tenets of Cuyunon culture—modesty and profound respect for tradition. Their unwavering stance aims to strike a vital balance, ensuring that the burgeoning tourism industry develops sustainably while intrinsically valuing and preserving the rich tapestry of local customs.
The emphasis on modest public attire is not a novel concept within El Nido or the broader Palawan province. A notable precedent occurred in 2018 when a provincial board member proposed a more comprehensive swimwear ban, targeting revealing attire in all public spaces, including beach resorts, and even suggesting fines for non-compliance. Although that extensive proposal did not fully materialize, it highlighted an enduring regional desire for public decorum and a commitment to responsible tourism practices.
The cultural values deeply embedded by the elders and religious institutions of Palawan significantly influence these contemporary policies. This community-wide commitment to modesty stems from generations of traditions that prioritize respectful behavior in public settings. While tourism undoubtedly contributes to regional economic prosperity, the ongoing challenge is to ensure this growth does not inadvertently erode local values and the intrinsic cohesion of the community.
As El Nido continues to captivate travelers with its unparalleled natural beauty, local authorities are proactively navigating the complexities of increasing visitor numbers. The MTO’s advisory is a crucial component of a broader strategy aimed at sustainable El Nido tourism, fostering an environment where locals and visitors can respectfully coexist. Travelers planning their adventure are encouraged to embrace these local customs, contributing positively to the preservation of the unique values that define Palawan and El Nido itself.
