OLIVE YOUNG, South Korea’s premier beauty and wellness retailer, is making a significant global statement by returning as the title sponsor of KCON LA 2025, an event that underscores its ambitious “All Live Young” philosophy and deep commitment to expanding its trusted K-Beauty experience worldwide. This pivotal role at one of the largest Korean culture conventions highlights the brand’s strategic entry into the coveted U.S. market.
At KCON LA 2025, OLIVE YOUNG is poised to deliver a dynamic and immersive K-Beauty showcase, designed to captivate a broad audience in the heart of Los Angeles. The activation serves as a critical bridge, introducing American consumers to the brand’s unique curated approach to skincare trends, color cosmetics, and overall wellness.
This significant presence at KCON LA precedes a major milestone for OLIVE YOUNG: the scheduled opening of its first U.S. retail store in late H1 2026. This strategic move reinforces the brand’s dedication to making authentic K-Beauty more accessible, inclusive, and experience-driven for global audiences, fostering a direct connection with consumers beyond digital platforms.
The OLIVE YOUNG exhibit at KCON LA will spotlight an impressive portfolio of 66 brands, featuring 164 products from 64 distinct labels. This extensive display includes their renowned award-winning private label brands, offering a comprehensive glimpse into the innovative and high-quality selections that define OLIVE YOUNG’s reputation in the beauty retail sector.
Attendees will be invited to explore immersive, interactive zones meticulously designed to facilitate discovery. A highlight is the “Beauty Box,” a specially curated starter kit showcasing standout K-Beauty products available within OLIVE YOUNG’s U.S. assortment, including popular names like Biodance, Dr.Althea, numbuzin, and ROUND LAB, allowing for immediate engagement with top skincare trends.
Furthermore, a dedicated zone will illuminate OLIVE YOUNG’s four essential skincare categories: Essence & Serum, Cleansing, Sheet Masks & Pads, and Creams. This provides a crucial first look at hero SKUs that are highly anticipated for inclusion in the upcoming U.S. retail launch, generating excitement for the brand’s extensive US market expansion.
“We’re excited to bring our ‘All Live Young’ philosophy to life at KCON LA 2025 through curated products, thoughtful beauty retail innovation, and a focus on experience,” stated an Executive Vice President of Global Platform Business at OLIVE YOUNG. This sentiment encapsulates the brand’s holistic vision of inspiring customers to embrace wellness and beauty at every stage of life, setting a new standard for K-Beauty accessibility.
Established in 1999, OLIVE YOUNG has solidified its position as South Korea’s leading beauty and health retailer, boasting over 1,370 stores and more than two decades of expertise. As part of CJ Group, the brand continuously sets benchmarks for innovation and customer-focused retail within the global K-Beauty and wellness industry, demonstrating its enduring commitment to healthy beauty worldwide.
