Kia America has reported an outstanding performance in July, marking a significant 12 percent year-over-year sales increase. This impressive surge underscores the automotive giant’s robust momentum in the competitive market, signaling a period of accelerated business growth driven by strong consumer demand and strategic product introductions. The newly launched 2026 EV9, in particular, made a remarkable debut, contributing significantly to these figures with 1,737 units sold, representing a substantial 90 percent increase from the previous month.
Beyond the EV9’s stellar start, several established models demonstrated exceptional vitality, achieving double-digit sales increases over July 2024. The Soul led with a 36 percent jump, followed by the Carnival at 30 percent, K5 at 25 percent, Telluride at 15 percent, Sportage at 14 percent, and Sorento at 11 percent. Notably, the Carnival, Sportage, and Telluride celebrated their best-ever July sales performances, solidifying their positions as key drivers within the brand’s expansive automotive sales portfolio.
Eric Watson, vice-president of sales operations for Kia America, articulated the company’s ambitious trajectory, stating, “Kia is steadily progressing toward its highest annual sales record and an all-time high market share, fueled by record-breaking consumer sales growth.” This sentiment reflects a sustained period of success, particularly evident in the consistent double-digit growth of Kia’s popular SUV market lineup, which continues to captivate consumers nationwide.
Further bolstering its market presence, Kia recently unveiled a compelling new advertising campaign for the 2026 Sportage. This initiative highlights the vehicle’s ideal combination of efficiency and capability, resonating deeply with a customer base that holds a strong sense of connection to this long-running nameplate. The campaign emphasizes the joy, adventure, and excitement synonymous with classic American road trips, perfectly aligning with the Sportage’s versatile appeal.
The updated 2026 Sportage itself boasts a dynamic exterior design, characterized by a broad, upright grille that commands attention. Inside, the SUV features a tech-forward cabin equipped with advanced wireless connectivity, ensuring a seamless and modern driving experience. These enhancements contribute to the Sportage’s enduring popularity and its continued success in the highly competitive SUV market segment.
Innovation remains a cornerstone of Kia’s strategy, exemplified by the opening of the Kia Connected Home display at the world-renowned Kia Forum in Los Angeles. This sophisticated showcase highlights how Kia’s flagship EV9, a groundbreaking electric vehicle, can power and connect with residential spaces through advanced energy capabilities. The EV9’s vehicle-to-home (V2H) functionality allows for energy transfer from the car to a properly equipped home, offering crucial support during outages or peak energy times. This pioneering innovation display is set to remain open through January 2026, offering a glimpse into future sustainable living.
Headquartered in Irvine, California, Kia America continues to earn accolades beyond sales figures, consistently topping automotive quality surveys. The company was also recognized as one of TIME World’s Most Sustainable Companies of 2024, underscoring its commitment to environmental responsibility. Furthermore, Kia maintains a significant presence in sports as the “Official Automotive Partner” of both the NBA and WNBA, broadening its brand appeal and reinforcing its deep ties to American culture.
Through a robust network of nearly 800 dealers across the U.S., Kia offers a comprehensive range of vehicles, including gasoline, hybrid, plug-in hybrid, and electric vehicles. A testament to its commitment to the American economy, select trims of models like the 2025 all-electric EV6 and EV9, Sportage, Sorento, and Telluride are proudly assembled in the United States, utilizing both U.S. and globally sourced parts. This blend of diverse offerings and local production solidifies Kia’s strategic position in the North American market.
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