Manchester United is set to transform the away game experience for its loyal supporters by introducing exclusive screenings at Old Trafford, offering a unique opportunity for fans unable to secure coveted away match tickets. This innovative scheme aims to bring the atmosphere of the stadium directly to those cheering from home, but within the iconic grounds itself.
Described by club insiders as a ‘pub-like’ environment, the international suite at Old Trafford will be specially adapted to host these live away match screenings. The venue promises large viewing screens, a fully stocked bar, and hot food options, creating an immersive and comfortable setting for fans to gather and support their team.
Access to this new fan experience comes at a cost of £25 per match, a fee that includes one complimentary drink and a portion of food. This pricing structure is perceived by some sources as offering reasonable value, considering the elevated demand for Manchester United away tickets and the enhanced viewing environment provided.
The initial rollout of this initiative will cater specifically to season ticket holders, granting them the first opportunity to purchase tickets for stadium screenings of the season’s opening three away fixtures. This approach directly addresses the persistent challenge of acquiring away match tickets, which remains exceptionally high despite recent on-pitch disappointments for the Premier League Football club.
Beyond the immediate benefit of access to away match viewings, the club’s leadership also hopes these screenings might subtly alleviate simmering tensions with its fanbase. Recent times have seen heightened fan protests against the current Club Ownership, fueled by various concerns regarding the club’s direction and management.
A significant point of contention among supporters has been the potential implementation of a controversial Personal Seat License (PSL) system, which, if adopted, could see fans pay substantial fees—up to £4,000—simply for the right to purchase a season ticket. This concept has been widely criticized as a move towards the “Americanization of our game.”
While Manchester United would be a pioneer in the Premier League for such a system, PSLs are common in American sports, particularly the NFL. Fan groups like The 1958 have vehemently opposed the hypothetical exploration of PSLs, asserting that it would disenfranchise long-standing supporters and deepen the disconnect between the club and its heritage.
This new initiative, focusing on Old Trafford Away Match Screenings, comes as officials seek to build on a fragile sense of optimism stemming from recent summer signings and pre-season performances. However, the underlying friction with supporters regarding Club Ownership and potential future policies continues to cast a long shadow over fan relations, highlighting the delicate balance between commercial ventures and maintaining the club’s traditional Fan Experience.
