Hangzhou, Zhejiang witnessed a significant milestone in the electric SUV market with the official launch of the ONVO L90, NIO’s highly anticipated second brand, marking a new era for family vehicles. This smart, large-space flagship SUV is now available for sale, offering both six-seater and seven-seater configurations, with a starting price of RMB 265,800, or a more accessible RMB 179,800 via the innovative Battery-as-a-Service (BaaS) option. Deliveries are set to commence with the six-seater version on August 1st, followed by the seven-seat variant in late September, promising an exciting future for automotive technology enthusiasts.

The ONVO L90 distinguishes itself with a commanding yet elegant exterior and a premium, refined interior, living up to its flagship SUV designation. Built upon a foundation of cutting-edge technological innovation, it delivers six breakthrough experiences designed to redefine large three-row SUVs: flagship-level safety, extraordinary space, premium comfort, a joyful ride, superior energy efficiency, and all-scenario intelligence. This comprehensive approach underscores NIO Brand‘s commitment to excellence and user-centric design in its expansion.

Prioritizing user safety, the ONVO L90 provides comprehensive, high-standard protection, exceeding industry benchmarks with 62 crash tests, including China’s first high-speed, front-and-rear truck collision test in rainy conditions. Its robust three-compartment steel-aluminum hybrid body structure, comprising 84% aluminum alloy and high-strength steel, ensures exceptional torsional stiffness. Furthermore, all models come standard with nine airbags, including a unique fox ear-shaped front passenger airbag and extensive ultralong side curtain airbags, complemented by 45 industry-leading active and intelligent safety features such as end-to-end autonomous emergency braking (AEB).

Leveraging its latest 900V BEV platform, the ONVO L90 achieves remarkable spatial efficiency, thanks to its ultra-compact and highly integrated components. Measuring 5,145 mm in length with a 3,110 mm wheelbase, it boasts best-in-class effective longitudinal and vertical space. Practicality is further enhanced by a 430 L functional rear trunk, capable of holding seven suitcases, and a versatile smart power front trunk adding another 240 L of storage. The seven-seat version offers unparalleled flexibility with a one-touch fold and glide easy entry function for the second row, and the ability to transform the third row into an extra-large bed, making it ideal for diverse family needs.

Designed for ultimate family comfort, the L90 ensures a whisper-quiet cabin experience through power soft-close doors and 214 acoustic insulation components covering 95% of the interior, along with laminated acoustic glass and ultra-quiet tires. The electric vehicle is also equipped with ONVO Sound Premium, a standard 23-speaker system with a 2,048-watt amplifier and 24 independent audio channels, delivering an immersive 7.1.4 Dolby Atmos experience. Seating comfort is paramount, with NIO’s proprietary 13-layer seat structure, offering heating, ventilation, and massage functions for the first and second rows, including a Zero-Gravity Seat for enhanced relaxation.

The ONVO L90 promises an enjoyable and stable driving experience, largely attributed to its lightweight design and advanced suspension system. Weighing just 2,250 kg, it features front double-wishbone and rear five-link suspensions, coupled with staggered ultra-wide tires for superior handling. Powering this EV launch is NIO’s flagship 340 kW permanent magnet synchronous motor, achieving 0 to 100 km/h in 5.9 seconds for the rear-wheel-drive and 4.7 seconds for the all-wheel-drive version. The standard Cloud Comfort Smart Chassis, with 4D Smart Suspension and Intelligent Smooth Stop (ISS), ensures class-leading vibration isolation and body roll control, delivering a truly refined ride.

Exceptional power efficiency defines the L90, making long-distance travel worry-free for a large-size SUV. With 107 aerodynamic optimizations resulting in a drag coefficient of 0.25, and a third-generation thermal management system, it achieves energy consumption as low as 14.5 kWh per 100 km. The standard 85 kWh long-range battery provides up to 605 km of CLTC range, synergizing with NIO’s extensive nationwide charging and battery swapping network in China. Furthermore, the vehicle incorporates SkyOS, China’s only full-domain operating system, and the ONVO NT.Coconut Smart System, enhancing family mobility with AI-powered experiences and promising a reliable user experience for a decade.

Personalization options abound for the ONVO L90, offering five body colors, three interior themes, and various wheel and tire choices, including noise-reducing options. Additional features like power side steps and over 70 accessories provide exceptional flexibility to cater to diverse family requirements. Users placing a production order before September 1, 2025, will benefit from a launch package worth over RMB 30,000, including significant vouchers for upgrades, free Navigate on Autopilot (NOA) for five years, six soft pillows, and exclusive First Edition badging, sweetening the deal for early adopters.

NIO, a global smart electric vehicle company founded in 2014, has cemented its position as a leader in the premium BEV segment. Its strategic investment in charging and swapping infrastructure has effectively addressed critical pain points regarding space and driving range in large three-row SUVs, a challenge the ONVO L90 masterfully overcomes. With R&D centers and manufacturing facilities across over 10 global locations and a robust sales and service network spanning 10 countries, NIO continues to shape a sustainable and brighter future through its expanding portfolio of high-performance smart electric vehicles under the NIO, ONVO, and firefly brands.