Ogee, the acclaimed certified organic beauty brand, is embarking on a significant new chapter, announcing its groundbreaking first-ever retail partnership with Nordstrom. This strategic collaboration marks a pivotal moment for the brand, transitioning from a predominantly digitally native presence to a prominent physical footprint in the prestige retail landscape. The move underscores Ogee’s commitment to accessibility and its growing influence within the luxury clean beauty sector.
The flagship debut for Ogee Beauty will commence at Nordstrom NYC in July, an eagerly anticipated event set to introduce the brand’s luxurious, clean formulations to a wider in-person audience. Following this initial launch, a comprehensive nationwide rollout across the U.S. is slated for September, ensuring that consumers from coast to coast will have the opportunity to experience Ogee’s celebrated products firsthand within Nordstrom’s esteemed retail environment.
Founded by seasoned executives with extensive backgrounds in both luxury fashion houses and beauty contract manufacturing, Ogee embodies a modern approach to clean beauty. The brand meticulously merges the efficacy of certified organic ingredients with high-performance results, challenging traditional perceptions of what sustainable beauty can achieve. This unique philosophy has positioned Ogee as a leader in its niche, appealing to a discerning clientele.
Among Ogee’s most beloved offerings are the viral Sculpted Lip Oil, tinted facial oils, and brightening botanical gels, which have collectively garnered a devoted following. These cult-favorite products, part of Ogee’s acclaimed organic makeup and clean skincare lines, are now set to captivate Nordstrom’s discerning clientele, who seek out premium, ethically-produced beauty solutions. The expansion promises to elevate Ogee’s profile and bring its unique blend of luxury and natural integrity to new consumers.
“This launch represents a major moment for Ogee as we transition from a digitally native brand to a growing presence in prestige retail,” stated Mike Lazarus, co-founder and Chief Product Officer at Ogee. He further emphasized, “Nordstrom’s reputation for curating top-tier beauty brands, providing exceptional in-store experiences, as well as customer service, makes them the ideal partner as we grow our brick & mortar presence in the United States.”
This expansion arrives at a time when consumer demand for ingredient transparency and sustainable luxury is at an all-time high. Ogee directly addresses this need with its NSF Certified Organic formulations, developed under the most rigorous standards of clean beauty. Every product contains a minimum of 70% organic ingredients, with some reaching up to 99%, ensuring unparalleled purity and environmental responsibility.
In addition to the in-store placements, Ogee’s complete product range will also be made available online at Nordstrom.com. This dual approach ensures that consumers nationwide will have seamless access to the brand’s clean, high-performance collection, whether they prefer the tactile experience of in-store shopping or the convenience of online retail.
Ogee was founded with a clear mission: to create high-performance organic skincare and makeup inspired by the nature-centric beauty of Vermont. The brand’s commitment to sustainability extends beyond its organic certifications; all Ogee products are cruelty-free, gluten-free, GMO-free, and formulated without synthetic fragrances, parabens, or phthalates. Each formula is certified to the NSF/ANSI 305 Organic Personal Care Standard, requiring 70% organic content and third-party review from harvest to bottle.
Further cementing its retail presence, Ogee Beauty, the award-winning brand, also recently announced its full chain-wide distribution in Bluemercury, demonstrating a broader strategic push into key prestige beauty retailers and reinforcing its position as a burgeoning force in the luxury clean beauty market.
