Piers Morgan, ever the provocateur, recently made waves with his controversial insights into the evolving media landscape, strongly asserting YouTube’s imminent dominance over traditional broadcasting channels. His commentary, delivered during a compelling appearance on Newsnight, was prompted by a significant new survey highlighting YouTube’s escalating influence in the digital sphere.
Morgan’s current success on the video-sharing platform follows his dramatic departure from ITV’s Good Morning Britain in 2021. This sensational exit was famously triggered by his outspoken criticism of Oprah Winfrey’s high-profile interview with Meghan Markle and Prince Harry, a pivotal moment that, according to Morgan, inadvertently launched his independent career.
The broadcaster’s claims are substantiated by a recent study from Ofcom, the UK’s communications regulator. This comprehensive survey revealed that YouTube has officially surpassed several established television channels in viewership, including ITV, Morgan’s former employer, underscoring a profound shift in how audiences consume media.
A critical finding of the Ofcom report points to a significant demographic shift in viewing habits. Generation Alpha, individuals aged between four and 15, are increasingly turning to YouTube as their primary entertainment source. Furthermore, the study indicates a remarkable increase in engagement among older demographics, with viewers over 55 now consuming nearly twice as much YouTube content compared to just two years ago.
During his interview with Adam Fleming on the evening news program, Morgan addressed the survey’s findings with characteristic candor. He humorously acknowledged Meghan Markle’s unexpected role in his career trajectory, quipping, “Well the simple answer would be because without her contribution I wouldn’t have left Good Morning Britain and then become a free agent.”
Expanding on the implications of the explosive Ofcom data, Piers Morgan unequivocally declared YouTube’s future as the leading broadcasting entity. He stated, “Now we have this new survey that’s come out from Ofcom which makes it crystal clear that not only is YouTube the future, but that even the great, mighty BBC – which I’m a big fan of which is why I’m appearing on it now – even the BBC has YouTube breathing down its neck.”
Morgan concluded his analysis with a bold prediction, foreseeing YouTube achieving a commanding number one position within approximately five years. He also delivered a pointed message to his former employers at ITV, attributing YouTube’s rise and his own success to their decision. “That’s what happens when you get rid of people like me and I go to YouTube. Thank you, Meghan,” he remarked, cementing his view on the changing media landscape and the power of digital platforms.