In 2025, Shotover Jet, one of New Zealand’s most iconic adventure tourism spots, commemorates an extraordinary sixty-year legacy of high-speed jet boating on the exhilarating Shotover River. Since its inception in 1965, this pioneering operation has redefined thrilling experiences in Queenstown, firmly establishing itself as a global symbol of adventure tourism.
Born from a visionary spirit, Shotover Jet emerged with a desire to offer an entirely novel experience to visitors in Queenstown. It was among the first to harness jet boat technology, strategically positioning itself within the dramatic Shotover River Canyons. This commitment to innovation and its unparalleled location granted the company exclusive permission to navigate the notoriously narrow and fast-moving waters, setting it apart from any other attraction.
Over six remarkable decades, Shotover Jet has enthralled over 4.6 million passengers, a testament to its enduring popularity and widespread appeal. This staggering figure underscores the unique draw of the experience, consistently attracting both domestic and international visitors seeking the ultimate adrenaline rush amidst breathtaking natural beauty.
To honor this significant milestone, Shotover Jet has unveiled a specially produced documentary chronicling its journey from a modest operation to a globally recognized name in adventure tourism. Premiering at a special event in Queenstown, the documentary will later be accessible throughout October on Air New Zealand’s Tiaki Channel, providing an in-depth look at its storied past.
Beyond the thrilling rides, this compelling documentary delves into the profound cultural and historical significance of the Kimiākau Awa, the Shotover River. This waterway holds deep cultural importance for the indigenous Ngāi Tahu iwi, who maintain a powerful ancestral connection to it. Integrating this rich narrative into the celebrations highlights the intricate intertwining of adventure tourism with New Zealand’s vibrant cultural heritage.
A pivotal moment in Shotover Jet’s evolution occurred with Ngāi Tahu Tourism, a South Island iwi, acquiring majority shareholding in 1999, securing full ownership by 2004. This acquisition marked the initial step in Ngāi Tahu Tourism’s expansion into a portfolio of world-class tourism experiences across New Zealand, with Shotover Jet remaining a cornerstone of their success alongside ventures like the All Blacks Experience and Dart River Adventures.
The Ngāi Tahu iwi’s ownership has been instrumental in sharing their cultural stories with a global audience. Through initiatives, including the newly launched documentary, they continue to weave their cultural narrative deeper into the visitor experience. This ensures that guests not only partake in the thrill of jet boating but also gain invaluable insight into the heritage and profound significance of the land they explore, fostering a more authentic connection.
Shotover Jet’s sustained success is attributable not just to its exhilarating high-speed journeys but also to an unwavering commitment to delivering a world-class experience. Continuous upgrades to its fleet prioritize safety and comfort, while the breathtaking views of narrow canyon walls at high speeds define the iconic adventure. Furthermore, the company maintains a strong focus on sustainability, dedicating efforts to preserve the pristine natural environment of Queenstown and its surrounding ecosystems for future generations, setting a positive example within the adventure tourism industry.
As Shotover Jet celebrates its 60th anniversary, it stands perfectly poised for the future, continuing to offer thrilling jet boat experiences while significantly expanding its cultural storytelling and community engagement. This evolution reflects a growing global demand for authentic travel experiences that seamlessly blend adventure with deeper connections to a destination’s cultural and natural landscapes, solidifying Shotover Jet’s position as a leader in global adventure tourism for years to come.
