Indeed, if it feels like matcha is everywhere, you are not mistaken. The celebrated Japanese beverage is experiencing an unprecedented surge in popularity in 2025, largely attributed to its distinctive clean energy boost, a wide array of wellness benefits, and its inherently photogenic emerald hue, making it a staple across social media platforms. As more individuals embrace the ritual of whisking, frothing, and sipping, a pertinent question arises: are we truly preparing matcha correctly to maximize its potential?
To demystify the art of perfect matcha preparation, insights were sought from Remy Morimoto Park, the esteemed vegan content creator, accomplished cookbook author, and visionary behind her own premium matcha brand, Frauth. Known to her vast online following as “@veggiekins” and “Matcha Mommy,” Remy offers a comprehensive guide to understanding nuances of matcha that even seasoned enthusiasts might overlook, providing invaluable matcha tips for connoisseurs and newcomers alike.
Remy emphasizes the adaptability of matcha consumption, noting that her preferred method often aligns with her mood, the prevailing weather, and the specific type of matcha she is using. While a matcha latte with almond milk serves as an ideal afternoon pick-me-up, especially with a bolder tea variety, warmer climates often call for an iced preparation, or even an americano-style blend of prepared matcha with water over ice. She particularly advocates for enjoying very high-quality matcha straight, highlighting its unparalleled flavor profile.
Beyond traditional preparations, Remy delights in exploring innovative matcha recipes. For a refreshing summer treat, she suggests a sparkling matcha lemonade, a unique combination that diverges from more common matcha applications. When it comes to matcha desserts, while she typically enjoys matcha on its own, her go-to for social gatherings would be matcha mochi muffins, praised for their ease of preparation and inherent shareability among friends.
More recently, Remy has been experimenting with matcha tiramisu chia pudding, noting how the natural earthiness of matcha beautifully counterbalances the sweetness of desserts, especially when paired with vanilla and various fruits. A crucial piece of advice from Remy focuses on the importance of matcha quality, asserting that a superior grade matcha almost invariably yields a better flavor experience, even when incorporated into mixed beverages. She also clarifies a common misconception regarding caffeine content, revealing that matcha can contain as much, if not more, caffeine than coffee, advising moderation.
One easily rectifiable matcha mistake, according to Remy, is using water that is excessively hot during whisking. Many cafes inadvertently scorch the matcha by utilizing water directly from an espresso machine, which compromises its delicate flavor and introduces bitterness. The optimal water temperature for whisking matcha is around 175 degrees Fahrenheit. Proper storage is equally vital to prevent oxidation and ensure the longevity and value of the matcha, preserving its potent wellness benefits.
Remy expresses profound enthusiasm for the evolving landscape of matcha consumption, particularly the increasing awareness among consumers regarding high-quality matcha taste and experience. The proliferation of new, reputable matcha brands signifies a positive trend, fostering a more educated consumer base. She foresees matcha rivaling coffee in popularity and accessibility, a development that creates fertile ground for brands like her own, Frauth, to flourish and contribute to a wider appreciation of exceptional matcha.
Reflecting on dream collaborations, Remy envisions partnering with Travis Barker, a known matcha enthusiast, to create a wellness-focused matcha shake or dessert, aligning with their shared commitment to veganism and well-being. Another aspirational collaboration involves Serena Williams, who incorporates matcha for athletic recovery and overall wellness. Remy envisions a joint venture with Williams, perhaps a sports drink or an Erewhon collaborative beverage, emphasizing fitness and recovery aspects.
Presently, Remy’s favorite Frauth offering is the Kyoto Matcha, a foundational and accessible option for those new to the matcha world. Characterized by its subtly floral notes and milder profile, it lacks the bitterness and astringency often found in initial matcha experiences. Its naturally sweeter taste, attributed to its unique growing climate, makes it incredibly versatile, suitable for enjoying straight, in lattes, or as an ingredient in various delectable matcha recipes. However, with exciting new developments on the horizon for Frauth this year, Remy anticipates her current favorite might soon be challenged.
