In a significant strategic maneuver within the B2B services landscape, 2X has announced its acquisition of Outbound Funnel, a prominent revenue operations consultancy renowned for its profound expertise in AI-driven sales engagement and sophisticated go-to-market (GTM) technology platforms. This pivotal acquisition is poised to substantially deepen 2X’s capabilities in the burgeoning field of revenue operations and expands its comprehensive suite of managed services.
Outbound Funnel has meticulously carved out a niche as a leading integration partner, boasting an impressive track record with over 800 Outreach implementations and more than 600 Gong deployments. Their proficiency extends across critical platforms such as SalesLoft, 6sense, and MadKudu, serving a high-profile client roster that includes industry giants like Intercom, Siemens, Affirm, and Asana, often spearheading complex GTM system migrations and consolidations. This rich experience underscores their deep understanding of Sales Technology and its practical application.
Dom Colasante, CEO of 2X, articulated the strategic imperative behind the deal, asserting that the acquisition significantly fortifies the company’s standing as a full-spectrum provider in the competitive GTM space. He emphasized the growing recognition of Revenue Operations as the foundational strategic backbone for modern GTM organizations, highlighting how Outbound Funnel’s integration introduces unparalleled implementation prowess and cutting-edge AI Technology expertise to 2X’s managed services platform.
This latest move by 2X follows its earlier successful acquisition of Intelligent Demand, further cementing its commitment to offering end-to-end RevOps advisory and execution services. By integrating Outbound Funnel, 2X is strategically positioning itself as a premier partner for enterprises aiming to deploy advanced AI-powered GTM technologies while ensuring robust, long-term operational support for these complex systems.
Outbound Funnel brings highly specialized capabilities in AI-based platforms, particularly those focused on conversation intelligence, predictive analytics, and sophisticated automated workflows. Their expertise encompasses critical integrations with tools like Gong and ChiliPiper, empowering companies to achieve tangible improvements in win rates, accelerate sales cycles, and significantly enhance the adoption of critical Sales Technology solutions within their organizations.
Curtis Ropp, the visionary Founder and CEO of Outbound Funnel, will seamlessly transition into the 2X leadership team, continuing to guide the acquired business unit. Ropp articulated his enduring commitment to assisting organizations in maximizing the potential of their AI-powered GTM stacks, noting that joining 2X provides expanded resources and comprehensive long-term operational support to scale their collective impact.
The Strategic Acquisition has garnered enthusiastic endorsement from key partners, notably Gong. Rob Moyer, Global Head of Partnerships at Gong, lauded Outbound Funnel as an exceptional implementation partner, stressing that their combination with 2X generates immense value for companies striving to fully realize the potential of their revenue intelligence investments.
As an integral part of 2X, Outbound Funnel will maintain its delivery of consulting, specialized training, custom solutions, and managed services, effectively expanding 2X’s subscription-based service model for revenue operations. The combined entities are collaboratively focused on delivering improved technology return on investment, fostering higher adoption rates of innovative platforms, and achieving measurable sales outcomes for enterprise go-to-market teams, solidifying their position as a leader in B2B Services for the digital age.
