A captivating new memoir invites readers on an evocative journey back to 70s, 80s, and 90s Bradford, offering a deeply personal and richly detailed account of childhood in this vibrant Northern English city. Author Jason Croot meticulously chronicles his formative years, transforming everyday experiences into a tapestry of shared nostalgia that resonates with anyone who remembers growing up in Bradford.

The narrative skillfully transports readers to a bygone era where cruising iconic streets like Broadway and Darley Street was a teenage ritual, and the pursuit of the latest LPs at Bostock’s for a mere 49p was a monumental event. These moments, alongside shared haircuts at Mario’s, paint a vivid picture of youthful discovery and the simple pleasures that defined a generation’s experience in Bradford.

Sensory details abound, from the mouthwatering aromas wafting from the Seabrook factory on the way home from school to the eagerly anticipated trips to the local corner shop for beloved ‘spice’ – sweets like Rainbow Drops, Space Dust, and Spangles. These small rituals were not just about indulgence but were integral to the daily rhythm of life and the unfolding of childhood memories in the city.

Beyond personal indulgence, these shared confectioneries often served as catalysts for social bonding, fostering friendships and resolving sibling squabbles, highlighting the communal aspect of growing up. The simple act of returning empty pop bottles for jingle money and carefully selecting sweets illustrates a charming innocence and the economic realities faced by many Bradfordian children.

Croot also touches upon the raw, unvarnished aspects of growing up in Allerton, describing a family far from affluence and the relatable experience of hiding from the rent collector under the kitchen table. These anecdotes add depth and authenticity to the memoir, grounding the nostalgic elements in the lived realities of the time.

The book further explores Bradford’s unique social landscape, including the memorable “prawn man” who tantalized appetites in local pubs and the vibrant nightlife scene that saw venues like Dukes, Silks, and Blue Lace contribute to the city’s reputation for great nights out. These cultural experiences were integral to the fabric of community life and the identity of the city’s youth.

Driven by a desire to craft a positive reflection of Bradford’s heyday, Croot embarked on this writing project, enriching the narrative with 51 nostalgic photographs from the 70s to the 90s, generously shared by fellow Bradfordians. This collaborative spirit underscores the deep community connection and shared affection for the city’s past.

Adding further local prestige, the book features a heartfelt foreword by Bradford’s own musical talent, Tasmin Archer, whose support has been invaluable. Additionally, a few words from childhood hero and Bradford City football legend Stuart McCall lend significant weight, resonating deeply with City fans and emphasizing the local history.

Titled ‘Bradford, Eh?’, the book encapsulates a lifetime of cherished memories within its pages, inviting readers to immerse themselves in a period of significant cultural and social history. It serves as a poignant reminder of the indelible mark a hometown can leave on its inhabitants, celebrating the unique charm and community spirit of Bradford childhood.