The College Station Hilton has officially reopened its doors following an ambitious $28 million, multi-year Hotel Renovation project, marking a significant milestone for the local Hospitality Industry. This grand celebration on Friday night drew a diverse crowd, symbolizing the hotel’s renewed prominence as a central hub within the Bryan/College Station community, promising a new era of Luxury Hospitality for guests and residents alike.
This extensive transformation unfolded in several strategic phases, meticulously addressing every aspect of the property. Initial efforts focused on external enhancements, including fresh facades, repainting roofs, and updated signage, giving the establishment a modern and inviting curb appeal. Subsequent phases delved into the heart of the hotel, revitalizing common areas such such as the expansive lobby and versatile meeting spaces, culminating in the complete overhaul of all 301 guest rooms and the addition of bespoke amenities designed to elevate the guest experience.
The culinary landscape at the refurbished College Station Hilton has been dramatically reimagined with three distinct venues. “The Dean” stands out as a new flagship restaurant, offering a sophisticated menu of southern-inspired cuisine complemented by a full-service bar. For a more intimate setting, “The Chancellor,” a speakeasy-style bar, provides a tranquil escape. Capping the experience, “Reveille,” a rooftop bar on the 10th and 11th floors, boasts breathtaking panoramic views, positioning it as a prime destination for social gatherings and scenic relaxation, adding to the allure of Texas Tourism.
Beyond dining, the hotel introduces groundbreaking recreational facilities, distinguishing it within the regional market. The “Lone Star Peak Performance” ropes course, situated near the renovated pool, features a challenging 40-foot climbing and rappelling wall, alongside a unique ax- and knife-throwing range, providing unparalleled adventure for guests. The pool area itself has been transformed, now featuring its own “Offshore Bar and Grill,” creating a vibrant oasis for leisure and entertainment.
Local business leaders and community figures expressed immense enthusiasm for the hotel’s revitalization. Bryan/College Station Chamber of Commerce President Glenn Brewer highlighted the hotel’s long-standing history and its critical role in the community, emphasizing the excitement surrounding its new chapter under the leadership of Rick Minicozzi, who took the helm in 2022. This redevelopment is seen as a catalyst for economic growth and an enhancement of local attractions within Bryan/College Station.
Marrissa Selby, the General Manager, articulated a clear vision for the refreshed Hilton, aiming to deliver an “A” level service that sets a new benchmark for Luxury Hospitality in the area. She expressed profound optimism for the hotel’s future trajectory and its anticipated positive impact on the city’s overall development, underscoring the collaborative spirit between the hotel and the wider community.
The hotel’s extensive Event Venues, encompassing 32,000 square feet of meeting and event space, are already proving their worth. The Bluebonnet Ballroom, for instance, was actively utilized for the Games of Texas boxing competition during the grand reopening. Mr. Brewer eagerly anticipates future collaborations with the hotel for Chamber of Commerce events, recognizing its potential as a premier gathering spot and a vital component of the local infrastructure.
The timing of the reopening is particularly strategic, coinciding with the start of the Texas A&M; Aggies football season. Hotel management, including Mr. Minicozzi, is eager to welcome returning guests and new visitors who will experience what feels like a brand-new hotel. The focus on creating a sophisticated adult entertainment destination, complete with fine dining at The Dean, artisan cocktails at The Chancellor, poolside leisure, and the iconic Reveille rooftop bar, firmly re-establishes the College Station Hilton as a cherished jewel for the entire Bryan/College Station area.
