Escape Today, an entertainment cornerstone in Owensboro, is undergoing a significant transformation, evolving beyond its original escape room concept to embrace new avenues of recreation and social engagement.
Founded in October 2016 by David Haynes and Max Garvin, Escape Today initially launched with four immersive escape rooms at its Emory Drive location, quickly establishing itself as a unique leisure destination within the community.
The business faced considerable challenges following the onset of the COVID-19 pandemic, as traditional in-person entertainment models saw a decline in participation, necessitating a strategic pivot to sustain and expand its operations.
In response to changing consumer habits, the establishment has introduced an innovative karaoke room, managed by general manager Jake Head, providing a fresh and interactive entertainment option designed to attract a broader clientele.
Strategic partnerships have played a crucial role in the company’s resilience, with conventions and events at the Owensboro Convention Center contributing substantially to its revenue, highlighting the importance of integrated local tourism efforts.
Further anticipating an uptick in visitor traffic, the upcoming opening of the Home2 Suites hotel just blocks away is expected to significantly boost patronage, signaling a promising period of renewed growth for the entertainment venue.
Embracing a more diverse offering, Escape Today is set to introduce alcoholic beverage service on weekend evenings, featuring a comprehensive menu of beer, cocktails, and mixed drinks, served by trained bartenders, enhancing the adult nightlife experience.
Operating within the “Green Cup District,” the venue will permit patrons to enjoy their beverages while exploring downtown Owensboro, blending its in-house entertainment with the broader urban social scene while maintaining family-friendly hours until 9 p.m. on Fridays and Saturdays.
This multifaceted expansion, encompassing new entertainment options and a strategic entry into the local nightlife, underscores Escape Today’s commitment to adapting and innovating, ensuring its continued relevance and success as a premier destination for leisure and social interaction in the region.
