Newcastle is set to host an extraordinary event this month, as a colossal two-day LEGO® summer pop-up descends upon the city, promising unparalleled fun and creativity for enthusiasts of all ages, completely free of charge. This highly anticipated gathering will transform a central part of Newcastle, inviting families and fans to immerse themselves in a world of brick-building wonder and interactive experiences, making it a must-attend highlight of the summer calendar.
The enduring appeal of LEGO® transcends generations, captivating hearts with its timeless blend of imagination and structural ingenuity. From humble beginnings to evolving into a global phenomenon, LEGO® has consistently adapted, now offering intricate sets that commemorate significant pop culture moments and blockbuster films, solidifying its status as a beloved and enduring toy brand that continues to inspire creativity worldwide.
Specifically, the event arriving in Newcastle on August 15th and 16th is the much-anticipated LEGO® Friends Paw-some Summer Party. This vibrant pop-up, strategically located on Grainger Street, right in the heart of town, marks its inaugural visit to Newcastle and is meticulously designed to transport attendees directly into Heartlake City, the iconic home of LEGO® Friends, offering a unique opportunity for immersive play and engagement.
Visitors will discover a variety of engaging creative stations tailored to spark imagination. A standout attraction is Faraji’s Salon, where younger attendees can indulge in a playful ‘glow-up’ experience, complete with shimmering hair glitter and unique clip-in brick braids, directly inspired by the beloved characters from the LEGO® Friends universe. This offers a whimsical way for children to express their creativity and embrace the playful spirit of the brand.
Beyond the salon, the pop-up boasts an array of interactive play stations and dedicated brick-building areas, providing ample opportunities for guests to construct, innovate, and unleash their inner master builder. The event is conveniently scheduled to run from 10 am to 7 pm on both days, ensuring extensive access for all, with no prior booking required for any of the exciting activities on offer, facilitating spontaneous visits for all Newcastle Events attendees.
The dedicated LEGO® Friends photo booth offers families the perfect setting to capture and share their memorable moments, especially after a visit to Faraji’s Salon. These interactive elements underscore the event’s commitment to providing engaging Family Fun experiences and creating lasting memories for everyone involved in this Free Activities pop-up.
Kuran Sharma, Head of Marketing for UK & Ireland at The LEGO Group, expressed immense enthusiasm for the event, stating, “We’re thrilled to bring the LEGO® Friends Paw-some Summer Party to Newcastle. This event is designed to spark creativity and encourage children to express themselves while celebrating the values of friendship, fun, and imagination that are at the heart of LEGO Friends.”
This Summer Pop-Up promises to be a vibrant celebration of creativity and community, inviting everyone to step into the imaginative world of LEGO® Friends. With its diverse range of activities and completely free access, it represents an unparalleled opportunity for Kids Entertainment and a delightful experience for LEGO enthusiasts and families seeking memorable summer adventures in the city.
