The high-octane world of motorsport is abuzz with the impending news that Guenther Steiner, the charismatic former team principal of Haas Formula 1, is reportedly finalizing a monumental acquisition of the Tech3 MotoGP team, a move set to redefine the landscape of two-wheeled racing.
Sources close to both sides indicate that this significant Motorsport Business deal, involving the venerable structure established in 1990 by Herve Poncharal and Guy Coulon, is valued at just over €20 million, signaling a substantial investment in the future of the Tech3 MotoGP outfit.
Steiner, who cultivated a cult following during his tenure at Haas, becoming one of Formula 1’s most recognizable and engaging figures, was replaced as team principal at the start of 2024. His frequent appearances at MotoGP events over the past two years had already sparked speculation about his future involvement in the sport.
The venture isn’t a solo effort for Steiner; rather, it’s largely underpinned by Apex, a prominent company managing investments for approximately 100 professional athletes, including notable figures like Lando Norris. This demonstrates a robust financial backing, with whispers of other high-profile Formula 1 News personalities also contributing anonymously to Apex’s portfolio, reflecting strong investor confidence in the Team Acquisition.
Herve Poncharal has openly acknowledged discussions with various interested parties regarding Tech3’s sale, specifically mentioning Guenther Steiner on multiple occasions. Poncharal’s public commendation of Steiner’s direct and experienced approach underscores a mutual respect that has clearly facilitated these advanced negotiations.
Crucially, the agreement emphasizes continuity, with commitments to retain the existing Tech3 staff, current riders, and the team’s headquarters in France, ensuring a smooth transition. Herve Poncharal is expected to gradually transfer leadership responsibilities to Steiner, allowing the former F1 boss to acclimate seamlessly to the operational nuances of a MotoGP team.
The timing of this Team Acquisition aligns strategically with the expiration of all current team contracts with Dorna in 2026. This sets the stage for 2027 as a pivotal year when satellite teams will have the opportunity to renegotiate their deals or explore new supplier partnerships, potentially influenced by this significant leadership change.
This major development also brings to mind other recent team sale discussions within MotoGP, such as the nearly finalized deal last year for Gresini to be acquired by Andrew Fox, owner of logistics giant Linfox and the Phillip Island circuit. Despite promising talks, Nadia Padovani ultimately decided against selling, highlighting the complexities and personal attachments involved in such high-stakes transactions within the paddock.
