Private Advisor Group LLC has made a notable entry into the shares of Celsius Holdings Inc. (NASDAQ:CELH), signaling a fresh wave of institutional confidence in the burgeoning energy drink company. Their latest disclosure with the Securities and Exchange Commission (SEC) reveals an initial acquisition of 8,153 shares, a strategic move valued at approximately $290,000, underscoring a growing trend among significant financial entities to secure positions within promising market segments.

This isn’t an isolated incident; a broader pattern of substantial investment activity surrounds Celsius Holdings. Champlain Investment Partners LLC, for instance, initiated a significant new position in Celsius during the fourth quarter, injecting approximately $85,068,000 into the company. Concurrently, Alyeska Investment Group L.P. demonstrated a robust belief in Celsius’s trajectory, dramatically increasing its holdings by 60.5% in the same quarter, now commanding 6,877,918 shares valued at an impressive $181,164,000 after acquiring an additional 2,591,345 shares.

The institutional buying spree extends further with FMR LLC significantly expanding its stake in Celsius, growing its position by 64.2% in the fourth quarter. This strategic increase means FMR LLC now holds 4,055,148 shares of Celsius stock, worth $106,813,000, following the purchase of an additional 1,585,839 shares. Adding to this strong institutional endorsement, Two Sigma Investments LP showcased an even more aggressive expansion, boosting its position in Celsius shares by an astounding 264.1% during the fourth quarter, now owning 894,158 shares valued at $23,552,000.

Rounding out the prominent institutional maneuvers, Ameriprise Financial Inc. elevated its stake in Celsius by 32.1% in the fourth quarter, accumulating an additional 468,094 shares to reach a total of 1,927,192 shares, valued at $50,761,000. These collective actions highlight a powerful institutional embrace of Celsius Holdings, with a substantial 60.95% of the company’s stock now under the ownership of institutional investors and hedge funds, reflecting strong market confidence.

From a market performance perspective, Celsius Holdings Inc. opened at $44.72 on a recent Friday, demonstrating its current valuation in the financial markets. The firm’s moving averages paint a picture of upward momentum, with its fifty-day moving average price at $43.50 and its two-hundred-day moving average price at $35.39. Analyzing its annual performance, Celsius has navigated a significant range, recording a 1-year low of $21.10 and a 1-year high of $48.47. The company boasts a robust market capitalization of $11.53 billion, accompanied by a P/E ratio of 139.75, a price-to-earnings-growth ratio of 1.60, and a beta of 1.40, indicating its market volatility relative to the broader market.

Beyond institutional shifts, recent insider transactions offer another layer of insight into Celsius Holdings’ stock activity. A major shareholder executed a significant sale of 300,000 Celsius shares, valued at $14,181,000.00, reducing their ownership by 1.64%. Similarly, Deborah Desantis, another significant insider, sold 100,000 shares for $4,700,000.00, marking a 0.56% decrease in her position. Over the last quarter alone, insiders collectively divested 762,974 shares totaling $35,158,418, with insiders currently owning 2.55% of the company’s stock.

Market analysts have also weighed in, offering diverse perspectives and upgraded forecasts for Celsius Holdings stock. TD Cowen recently upgraded Celsius from a “hold” to a “buy” rating, significantly raising their price target from $37.00 to $55.00. Wells Fargo & Company likewise boosted their price objective from $44.00 to $45.00, maintaining an “overweight” rating. UBS Group also increased their price objective from $49.00 to $57.00 with a “buy” rating, while Needham & Company LLC raised their target from $47.00 to $55.00, also assigning a “buy” rating. This consensus of optimism is reflected in an average rating of “Moderate Buy” and an average target price of $47.83 from various research firms.

At its core, Celsius Holdings, Inc. operates as a dynamic developer, processor, marketer, and distributor of functional energy drinks and liquid supplements, with a significant presence across the United States, Europe, Asia-Pacific, and other international markets. The company’s flagship product, CELSIUS, is positioned as a fitness drink designed to enhance metabolism and aid in fat burning. Their diverse product portfolio also includes various flavors of carbonated and non-carbonated functional energy drinks under the CELSIUS Originals and Vibe names, alongside the CELSIUS Essentials and convenient CELSIUS On-the-Go Powder options, solidifying its standing in the competitive health and wellness beverage sector.