Selling a home can often be a challenging endeavor, particularly in competitive markets like London. One homeowner, Kathryn, experienced firsthand the frustrations of a property that lingered on the market for six months without a single offer, despite its prime West Hampstead location. This common scenario highlights how even well-located properties can struggle without the right presentation.
Initially, Kathryn’s two-bedroom, two-bathroom Victorian flat was listed at a discounted price, acknowledging its need for refurbishment. However, potential buyers saw too much of a project, leading to no interest. Facing looming Capital Gains Tax changes, Kathryn took the brave step to invest £55,000 in a significant renovation herself. Yet, even post-renovation, her flat felt empty and lacked the inviting appeal crucial for attracting buyers.
This is where the transformative power of professional property staging came into play. Recognizing the need for a fresh approach, Kathryn enlisted ThePropertyStagers. Their team meticulously jazzed up Kathryn’s home, utilizing rented furniture, adding vibrant pops of color through decor, and strategically incorporating accessories such as rugs, mirrors, and stylish artwork. This meticulous interior design aimed to showcase each room’s full potential, creating an aspirational living space.
The impact was almost immediate and highly successful. Once the London property was staged and re-listed in January, the estate agent quickly arranged 12 viewings. Within a mere 10 days, three offers materialized, culminating in a best and final offer at the full £625,000 asking price. This swift turnaround dramatically contrasted with its prior six-month stagnation, underscoring the effectiveness of strategic presentation in home sale tips.
Kathryn credits the staging as the pivotal change, believing the flat would not have garnered such intense interest otherwise. She noted how the professional photos, enhanced by the staging, made her property “stand out” on RightMove among many similar listings. For Kathryn, completing the sale before Stamp Duty changes was a huge relief, solidifying her belief in the value added by professional property staging for her home sale success.
Liv Conlon, founder of ThePropertyStagers, emphasizes that staging a property for sale is fundamentally different from how one lives in a home. Her real estate success philosophy revolves around neutral tones, clearing clutter, and introducing texture and pattern through soft furnishings. Conlon’s expertise suggests that while buyers may imagine changes, many prefer homes they can instantly envision themselves inhabiting, making presentation paramount.
Ultimately, Kathryn’s journey offers compelling evidence that strategic property staging is an invaluable investment for homeowners looking to achieve a quick and profitable sale. By focusing on creating an aspirational and instantly appealing environment, even a challenging London property can transition from market stagnation to a swift, successful real estate transaction at the desired price, demonstrating the power of smart interior design choices in the competitive housing market.
