A groundbreaking sustainability initiative spearheaded by Wolves’ catering partners, Levy UK, has successfully channeled £5,000 to the Wolves Foundation, marking a significant achievement in its inaugural season. This impressive sum underscores the profound impact collaborative environmental efforts can have, directly benefiting community programs while promoting eco-conscious practices among football fans.
The core of this initiative, an integral part of the club’s broader ‘One Pack One Planet’ campaign, revolves around encouraging the use of reusable cups on matchdays. This simple yet effective change dramatically reduces single-use plastic waste, aligning seamlessly with the Wolves Foundation and club’s strategic focus on minimizing their overall carbon footprint and fostering a more sustainable matchday experience.
For every sale made using the specially branded ‘One Planet One Chance’ reusable cups, a 10 pence donation was directly allocated to the Wolves Foundation. This systematic fundraising mechanism has culminated in the substantial total, providing vital financial support for the official club charity’s diverse range of community impact projects across the city of Wolverhampton.
Anthony Addison, General Manager with Levy UK, expressed immense satisfaction with the campaign’s reception, highlighting its dual success in enhancing matchday sustainability and generating crucial funds. He emphasized that this environmental initiative is a consistent component of Levy’s operations across various stadia, reinforcing their national commitment to sustainability.
Addison further underscored the tangible benefits witnessed from the Wolves Foundation’s work in improving lives throughout Wolverhampton. The ability to make a direct financial contribution to these efforts was cited as a highly welcomed additional advantage, illustrating the deep synergy between commercial operations and society betterment.
Kieron Ansell, Head of Business Development at Wolves Foundation, echoed these sentiments, describing the sustainability initiative as profoundly worthwhile on multiple levels. He articulated the Foundation’s gratitude for Levy’s continued support, recognizing the campaign as another vital aspect of their strong partnership.
Ansell affirmed that while encouraging fans towards more eco-friendly practices is a primary motivation, the funds raised represent a fantastic additional benefit. These contributions are directly channelled into the Foundation’s critical work, solidifying its role at the heart of the local community and ensuring a lasting positive legacy.
