Persephone Wine & Cider Bar in Moscow, Idaho, redefines the beverage experience by offering a curated selection of lesser-known wines and ciders, coupled with an educational approach that deepens appreciation for each pour.

Adam Reed, the visionary behind Persephone, aims to transport patrons to the essence of Europe and the Northwest through his thoughtfully chosen drink offerings, emphasizing a deep connection to their agricultural roots.

Reed highlights the common misconception about wine labeling in the U.S., explaining how Persephone educates customers on grape varietals, for instance, linking Sauvignon Blanc directly to its French Sancerre origins, thereby enriching their understanding.

The bar’s cider selection is equally deliberate, crafted with a winemaker’s philosophy that prioritizes bringing out the unique fruit characteristics, providing a distinctive and flavorful journey for every cider enthusiast.

Reed’s attention to detail extends beyond the liquid offerings to the bar’s immersive atmosphere, which subtly yet powerfully reinforces the natural origins of its craft beverages.

Inside, a prominent mural behind the bar depicts a sprawling apple tree, while the furniture, constructed from oak, echoes the very material used in wine and cider barrels, creating a cohesive and authentic environment.

Everything Reed has implemented at Persephone is deeply connected with his extensive prior experiences in various fields related to the beverage business, underscoring his comprehensive understanding and passion.

This holistic approach positions Persephone not merely as a drinking establishment but as a pioneering destination for beverage education and discovery, where every sip tells a compelling story of origin, craftsmanship, and passion for the product.