Damian Lillard, the revered Portland Trail Blazers guard, is embarking on a significant new chapter, returning to his alma mater, Weber State, to assume the vital role of general manager. This unexpected yet strategic move positions one of the NBA’s most respected figures at the helm of a College Basketball program, signaling a growing trend of professional athletes investing directly in collegiate athletics.
Lillard’s appointment as General Manager comes just two weeks after he reaffirmed his commitment to the Trail Blazers with a new three-year deal, showcasing his immense dedication not only to his professional career but also to the foundational roots of his journey. The announcement was made during the Weber State Wildcats Basketball Alumni Classic in Ogden, Utah, an event he hosted.
Addressing the evolving landscape of College Basketball, Lillard emphasized the arduous path to success, stating, “Success doesn’t come overnight, especially in today’s ever-changing basketball landscape.” His words underscore the complexities and demands of modern collegiate athletics, highlighting the need for sustained effort and community backing.
He further elaborated on his vision for the Weber State Wildcats program, emphasizing the importance of “time, trust, and commitment” in building a robust foundation. Lillard’s dedication to the program’s values and the burgeoning culture at Weber State reflects his profound belief in the institution that shaped his early career.
This strategic career pivot by Damian Lillard is not an isolated incident within the professional sports realm; rather, it mirrors a notable trend among NBA players. Stars like Stephen Curry, Trae Young, and Shaquille O’Neal have recently embraced similar administrative roles at their respective alma maters, signifying a collective desire to give back and influence the next generation of talent through Sports Business acumen.
Prior to his celebrated NBA career, where he was drafted sixth in 2012 and named the 2013 NBA Rookie of the Year, Damian Lillard was a standout at Weber State. He steered the Weber State Wildcats to two Big Sky Championships and earned two Big Sky MVP awards during his four seasons from 2009 to 2012, cementing his legacy at the university.
Lillard’s enduring connection to Weber State is further evidenced by the retirement of his jersey in 2017, his induction into the school’s Athletics Hall of Fame in 2021, and the Big Sky Conference Hall of Fame in 2022. His continued involvement as General Manager represents a full-circle moment, solidifying his role as a key influencer in College Basketball development and Sports Business strategy.
This blend of on-court excellence and strategic Sports Business leadership positions Damian Lillard as a multifaceted figure, eager to leverage his experience and influence to uplift the Weber State Wildcats program. His commitment provides a powerful example of athlete-driven initiatives shaping the future of collegiate sports.
