One hundred years ago, long before the advent of package holidays to sun-drenched European coasts, residents of Birmingham sought their summer escapes much closer to home. Armed with a simple tram token, they embarked on journeys to what was affectionately known as the ‘Costa Del Birmingham’ – the verdant Lickey Hills, a cherished destination offering a refreshing respite from the city’s urban bustle and industrial air. This historical tradition highlights a fascinating era of local tourism and the ingenuity of finding leisure within reach.
Following in the footsteps of these early 20th-century adventurers, a contemporary exploration was undertaken to rediscover the essence of this bygone holiday spot. The journey began with the serendipitous find of an an old Birmingham Corporation Tramways token, a tangible link to the network that operated from 1904 to 1953, inspiring a modern-day pilgrimage to the Lickey Hills to experience its enduring appeal. This pursuit aimed to unearth what remains of this historical retreat and how it resonates with today’s understanding of a local getaway.
The Lickey Hills themselves remain a testament to nature’s enduring beauty. Its extensive hiking trails invite exploration, while the beacon offers panoramic views across the sprawling Birmingham skyline, providing a unique perspective on the city’s development over a century. The rhythmic tapping of a woodpecker occasionally punctuates the serene atmosphere, reminding visitors of the untouched natural environment that has drawn people here for generations, offering an immediate escape into tranquility.
Beyond the natural splendor, the modern excursion revealed surprising facets of the Lickey Hills area’s vibrant community life. Amidst expectations of finding little besides the country park itself, a remarkable establishment known as Joe Joe Jim’s emerged – a venue with a rich history, operating as Fletcher’s Arcade since the 1920s. This discovery provided a fascinating glimpse into the evolution of local entertainment and leisure, bridging the past and present of the area.
Joe Joe Jim’s proved to be a treasure trove of nostalgic and contemporary entertainment. Adorned with a black and white photograph depicting its earlier incarnation, alongside a plethora of vibrant gig posters, the venue effortlessly blended eras. Relics such as an old one-armed bandit, a whimsical pink hippopotamus hairdryer, and an antique bumper car evoked a playful sense of history. The presence of both Addams Family and Guns N’ Roses pinball machines underscored the venue’s eclectic appeal, offering diverse entertainment options for all.
The proprietor, Joe, shared insights into the venue’s role as a community hub, regularly hosting live music events, including ska shows, blues, Americana, rockabilly, and rock ‘n’ roll gigs. These events often serve charitable causes, demonstrating the venue’s commitment beyond mere entertainment. Regular open mic and quiz nights further cultivate a welcoming atmosphere, transforming Joe Joe Jim’s into a focal point for local engagement from Wednesday through Sunday.
During the visit, as patrons gathered for a fundraising gig, the palpable sense of community within Joe Joe Jim’s became evident. The friendly, comfortable ambiance of this old-school establishment fostered a shared enjoyment of live music, cementing its status as a vital local institution. It highlighted how, even as travel preferences shift towards international destinations, the charm of community-focused leisure spots remains a significant draw for those seeking authentic experiences.
While contemporary Brummies might gravitate towards international holidays in Gran Canaria or Benidorm, this unique journey along the historic tram route to the Lickey Hills proved that the spirit of the ‘Costa Del Birmingham’ endures. It underscored the profound value of exploring local heritage and discovering the hidden gems that continue to offer memorable days out, blending historical appreciation with modern leisure.
