
American Eagle’s Sydney Sweeney Denim Ad Sparks “Genes” Pun Controversy
American Eagle Outfitters recently launched a high-profile advertising campaign featuring actor Sydney Sweeney, intending to create a significant impact for their new fall denim collection. While the…

La-Z-Boy Reinvents Comfort: A Modern Brand Transformation Story
In a remarkable brand refresh, La-Z-Boy, the 97-year-old recliner powerhouse, has masterfully repositioned itself, transcending its dated image to emerge as a contemporary symbol of consumer wellness…

David Broom of B7 Unpacks Tyneside Leadership and Business Insights
David Broom, a prominent figure in the Tyneside business landscape, shares his unconventional journey and profound insights into empathetic leadership and entrepreneurial spirit, revealing how formative experiences…

Unlock Cultural Power: The New Era of Sports Sponsorship & ROI
Sports sponsorship is rapidly evolving beyond mere visibility into a powerful tool for building cultural identity and driving tangible business value for brands worldwide. Brands are increasingly…