Protein Powder Market Soars: Innovation, Nutrition, and E-commerce Drive Growth

The global protein powder market is experiencing an unprecedented boom, transforming from a niche product for athletes into a mainstream dietary staple. Projected to surge from a…

Luka Dončić’s Offseason Transformation: Fasting, 250g Protein Fuel NBA Star’s Diet

NBA star Luka Dončić has embarked on a rigorous offseason regimen, meticulously transforming his physique and approach to performance through a highly disciplined diet. This strategic overhaul…

Probiotics Unlocking Elite Athlete Performance: Gut Health for Training Edge

The intersection of cutting-edge sports science and internal wellness is rapidly transforming our understanding of peak human performance. Emerging research spotlights the profound influence of the human…

Hal Robson-Kanu’s Nutritional Drinks Venture Secures £15m AG Barr Investment

A significant development in the functional beverage market sees former Welsh football international Hal Robson-Kanu’s nutritional drinks company, Innate-Essence, now majority-owned by Scottish beverage giant AG Barr…